On the back of the rebrand we developed for the Mattioli Charitable Trust, we were asked to create the branding for Leicester Arena's new extension and for the Arena branding itself which homes the Leicester Riders Basketball Team and other big sporting and commercial events. The brief for the extension was to honour the Mattioli Charitable Trust while strengthening its connection with both the Riders basketball team and the wider community. And the Arena branding was about bringing that cohesive branding through to create a clear and legible use for commercial opportunities.

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We created a distinctive name and brand identity for the new Mattioli Courts extension that works to preserve and elevate the Mattioli Trust. The logo and identity combines the Trust and Riders shared values of community, diversity and compassion, with basketball the core catalyst. The branding needed to work seamlessly throughout the arena, complementing existing sponsors while standing strong as its own identity for signage, future events and campaigns.

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The final approach celebrates the idea of shared experiences. The two ‘T’s’ in the Mattioli logo form interlocking figures, a subtle yet strong symbol of unity. For the Courts logo we framed the wordmark within a rectangle, drawn from the outline of a basketball court to bringing both basketball and people together. Simple, bold and full of meaning, the identity captures the spirit of connection, collaboration, progression and pride that defines life both on and off the court.