POWERED BY KINDNESS
At Juice, we love what we do. We also know how important it is to give back. We’ve been fortunate enough to be able to support many local charities over the years, for us it’s about helping create a happier world filled with diversity, community, and compassion.
We’re proud to partner with incredible charities whose amazing work makes a real positive difference.
Bodie Hodges Foundation
Bodie Hodges Foundation is a completely self-funded charity on a mission to bring hope to families who have lost a child.
Founded in 2013 by Nick and Donna Hodges after the tragic loss of their son Bodie, the completely self-funded charity offers a range of free, heartfelt and practical services to help families turn heartbreak into hope. They provide counselling and support, with one-on-one sessions for parents, children, and young people, alongside peer support groups. As well as peaceful lakeside retreats for families to reflect and reconnect, memory bags full of thoughtful resources for siblings to cherish memories and express grief. And they educate on the importance of organ donation, sparking life-saving conversations. Everything they do is delivered with warmth, understanding, and a commitment to ensuring no family grieves alone. It's about creating spaces where healing can begin, memories can be honoured, and hope can flourish. We’ve had the pleasure of helping the team at Boddie Hodges create Addie the Elephant. A part of the Loros ‘Stomp Round Leicester’ campaign which helped them to raise over £22,000 through our QR Code, Social Content and Campaign Assets. We are passionate about helping the charity achieve their long-term goal of supporting everyone who is suffering with grief with future projects.
Mattioli Charitable Trust
Mattioli Charitable Trust is a Leicester-based charity committed to enhancing lives and creating opportunities for those often overlooked by society.
Established in 2016 by Ian and Clare Mattioli, the Trust focuses on supporting individuals and groups who face challenges due to age, disability, poverty, or other socio-economic factors. Through grants and partnerships, the Trust funds initiatives that promote social welfare, including health, education, recreation, and employment. Their mission is to help people see the value in community and diversity, fostering a compassionate and caring society. We admire the Trust's dedication to making a real difference in the lives of individuals and communities. Their work exemplifies the power of compassion and community in creating lasting change. Our branding support has helped them to show up strongly online, creating a modern and clear picture of who they are and what they do. We also had the exciting job of helping them with the name and arena branding of not only the Trust but also Mattioli Courts – home of the Leicester Riders Basketball Team, helping to grow their awareness on a bigger scale through the power of local and national sporting events.
THE MEMORY TREE
We’re incredibly proud to have produced The Memory Tree alongside the team at The Bodie Hodges Foundation, supporting their vital work as a self-funded bereavement charity for families who have experienced the death of a child aged 25 and under.
The book follows Addie the elephant as he navigates the loss of his brother, Buster, discovering that while grief can feel overwhelming, love lives on through memories. A heartfelt story that helps families open up about loss and find comfort in remembering those they love.
100% of the proceeds from the book will go towards supporting families to address the elephant in the room.
Nick Taylor , Director at Juice says:
“Creating The Memory Tree has been one of the most personal and meaningful projects I've ever been involved in.
From the very beginning, I wanted this to be about more than creating a beautifully illustrated children's book. I wanted us to use our creativity to give something back, to make a genuine difference and to create something that could bring comfort to children and families experiencing the heartbreak of losing someone they love.
For me, there was also a deeply personal reason behind the book. In 2018, I lost my brother, Mark Andrew Taylor, affectionately known as Buster. Losing him had a profound impact on me and my family, and it's something that stays with you forever. I wanted to find a meaningful way to honour his memory, to create something positive from such a painful experience and, in some small way, ensure that his memory continues to live on.
That's why The Memory Tree means so much to me. It's a tribute to my brother and a reminder that although the people we love may no longer be with us, the memories we share and the love we have for them never truly disappear.
If The Memory Tree brings comfort to even one child, helps one family talk about their loss, or reminds someone that the people we love are always part of our story, then we've achieved something truly worthwhile.
And I know Buster would be incredibly proud.”
For more information about the Foundation and The Memory Tree, visit: bodiehodgesfoundation.co.uk
We have loved working with the team at Juice on our Addie the elephant project. Being able to combine compassion with creativity has been so exciting for us.
Nick, Chris and Jake really listened to us from start to finish and understood the brief of ‘give bereaved siblings a voice’ with such empathy. Working alongside Juice has helped us create a legacy and take our ideas beyond what we could have imagined.
Addie the elephant and our collaboration is one of my favourite projects and will be a talking point for many years to come.
Thank you.
Donna Hodges | CEO
Bodie Hodges Foundation