This month we’ve been exploring what’s been happening both in and outside of UK supermarkets. Our attention was particularly drawn to front-of-store innovation, purpose-driven charity activations, and elevated design executions.

We've put together our thoughts and insights on what will make a successful shopper activation for the 2026 World Cup. Now you can get ahead of the competition and win your category in-store.

Did you know that seasonal DIY and garden product sales soared by nearly 30% during spring and early summer in 2025?* We've been having...