Halloween gives FMCG brands permission to do things they might not get away with at other times of the year. Bolder creative. Unexpected products. Limited editions. Prize promotions. Experiences that give shoppers a reason to stop and get involved. But with so many brands competing for attention during seasonal occasions, standing out takes more than a Halloween-themed pack or a temporary price reduction. Throughout October, we've been looking at Halloween in UK grocery retai

Across UK retail, brands are battling it out through World Cup-themed activations, promotions and in-store experiences. But what actually separates a good activation from a great one?

January has a reputation for resolutions, detoxes, and “new year, new you” messaging. But walk down any UK supermarket aisle this month, and you might notice something different. The way brands are showing up feels less like a challenge and more like a conversation, with a subtle, yet clear shift in message. At Juice, we’re always watching how brands connect with people in the real world. This January, we looked at Tesco, Sainsbury’s, Asda, and Co-op, and their retail brands,