UK supermarket shelves have never been more competitive. Shoppers face more choice, rising prices, and an expanding array of own-label products. In this complex landscape, branding is far from obsolete. When executed strategically, it remains one of the most effective ways to drive recognition, trust, emotional connection, and ultimately, conversion. We explore why strong branding still matters and how brands can maximise impact across the shopper journey. The Job Branding i

Halloween isn’t just a dress-up moment for kids, it’s a fast-growing retail season that can make a real difference to annual sales. In the UK, supermarkets reported that confectionery sales alone jumped by 16.7% in October 2023 [1] , showing the pulling power of seasonal excitement even in tough economic conditions. Grocery as a whole also feels the lift: in Ireland, Halloween ranges helped boost sales by over 6% , with online grocery up nearly 12% year-on-year   [2] . The ca

This month we’ve been exploring what’s been happening both in and outside of UK supermarkets. Our attention was particularly drawn to front-of-store innovation, purpose-driven charity activations, and elevated design executions.