Earlier in the year, our friends at Wrigley’s Extra launched “Extra Plus”, a new three-flavour range in pack and tub formats aimed at engaging the next generation of chewers.

 

We were brought in to adapt the brand toolkit and roll it out across omni-shopper channels, creating a series of static and animated assets. From in-store POS to digital displays, the campaign was activated at scale across supermarkets, petrol stations, airport retailers, general retailers and wholesalers.

​

The result was a cohesive suite of marketing materials that deliver a consistent brand experience across retail environments throughout the UK.​​