OUR APPROACH

To launch this into trade, we created an attention grabbing cover for ‘The Grocer’ magazine. Utilising their unique cover space, we teased the ‘Tasty New Look’ with the headline, and impactful Dolmio exclamation mark. This leads the reader into a bold double page spread, which further tells compelling trade information in their unique look and tone of voice.

We supported this online with digital banners, making for a harmonious trade launch.