DOLMIO 7 VEG
PASTA SAUCES CRAMMED WITH BEAUTIFUL VEG.
Since 1986, Dolmio’s ambition has been to help more families enjoy drama-free dinnertimes together, by providing healthy Italian products which are quick to prepare and delicious to eat. They continue to innovate new products to deliver on their goal to help families in the UK and around the world, to eat more fruit and veg.
CHALLENGE
Dolmio asked us to help them with a campaign for their 7 Veg range of pasta sauces. They left the brief open, with their primary objective to show shoppers that these sauces are packed with lots of delicious veg.
BIG IDEA
Natural, bursting with flavour, full of seven different vegetables. That’s a lot to cram into each jar of pasta sauce.
We took this thought and ran with it, illustrating the seven key ingredients bursting out of the jar. All the veggies were illustrated in-house, choosing a fresh and juicy illustration style for maximum taste factor. With a rustic twist that drew inspiration from the label illustrations.
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We also rendered the product shot in-house for a refined and realistic jar, that allowed us to completely control the finished look and animation process.
RESULTS
Creating the campaign from start to finish meant we were able to make the creative work smoothly across all activation, from static
in-store POS, to animated OOH and digital ads.
CAPABILITIES
Shopper Experts | Creative Thinking | Branding & Identity | Design & Illustration | 3D Design & Visualising | Video Editing & Motion Design
| Print & Production | Digital & Social | Visualising and Artwork.
