AUNT BESSIE'S
BRINGING BREAST CANCER AWARENESS TO THE DINNER TABLE
Last year, Aunt Bessie’s partnered with Tickled Pink to support breast cancer awareness and fundraising across the UK. To mark the campaign, a selection of Aunt Bessie’s packs were given a fresh pink design that stood out in store and carried an important message of support.
For every participating pack sold, a percentage of proceeds was donated to Tickled Pink charities, helping to fund vital research and awareness initiatives.
The campaign was brought to life through bold, eye-catching creative that reimagined Yorkshire puddings to represent breasts. This striking visual sparked instant attention in-store and provided a memorable way to connect shoppers with the importance of self-checking.
The message was reinforced with the powerful call to action: “Take the time to get to know the signs of breast cancer today.” Paired with the line “Aunt Bessie’s. We’ll take care of the puds. So you can take care of yours.”, the campaign successfully combined the warmth of a family favourite with a clear reminder about health and self-awareness.
It was a privilege to work alongside Aunt Bessie’s in supporting amazing charities, raising awareness in a light-hearted and positive way, and helping to get important conversations started.
