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BFREE

FREE FROM THE INGREDIENTS YOU DON'T WANT.
MADE WITH THE ONES YOU DO.

In a world where people want great tasting, healthy food, as part of a lifestyle that is about living better, BFree exists to inspire and empower living free!

They do this by being the only bakery in the world that is; gluten free, wheat free, dairy free, egg free, soy free, nut free, has no added sugar, is low in fat and is high in fibre. Constantly striving to make healthy food taste delicious.

We were asked to help support BFree with the release of their new Avocado and High Protein wraps, whilst also driving brand awareness in-store and online for their exising ranges.

CHALLENGE

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BIG IDEA

The ‘Free From’ category talks a lot about taking ingredients out of products, which left us with the question... ‘What goes into them?’.

So we made the campaign all about how BFree’s products are not just ‘Free From’ the ingredients you don’t want but are also fullof the ingredients you do want.’ Flipping the narrative to a possitive perspective.

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We created a full suit of campaign material, from in-store, out of home, to online and trade. We then tied it all up with an activation toolkit for complete campaign consistency.

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RESULTS

We were asked to help support BFree with the release of their new Avocado and High Protein wraps, whilst also driving brand awareness in-store and online for their exising ranges.

CAPABILITIES

Shopper Experts | Creative Thinking | Branding & Identity | Design & Illustration | 3D Design & Visualising | Video Editing & Motion Design
| Print & Production | Digital & Social | Visualising and Artwork.

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