We partnered with Kärcher to create excitement in-store for DIY enthusiasts and Kärcher loyalists, delivering a creative and strategic approach to their spring and summer promotions that offered more than just value incentives.

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Following the success of our 2024 shopper activation, Kärcher wanted to make an even bigger impact with two new seasonal in-store promotions.

 

In the run-up to Easter, we created a shopper promotion that gave shoppers the chance to win guaranteed prizes with their purchase of Kärcher Pressure Washers. The campaign refreshed our 2024 Wash & Win campaign, offering luxury garden prizes and gift vouchers to create a rewarding shopping experience that was dripping with exciting opportunity. Our promotions partner, Lime, supported delivery with prize sourcing, microsite build, and fulfillment.

 

The expanded summer activation focused on incentivising Kärcher Wet & Dry vacuums. For the Vac & Win promotion, we focused on offering guaranteed wins for home & car tech prizes, offering new and relevant incentives for shoppers.