HOME & AWAY : WHAT'S NEW IN-STORE THIS MAY
- juicewix
- 1 day ago
- 2 min read
A study by POPAI found that 68% of shoppers made an unplanned purchase because of a point-of-purchase display, proof that well-placed POS materials can turn heads and drive decisions. This May, we've captured how retailers embraced the power of impactful displays, blending bold visuals with strategic placement to capture attention and convert footfall into sales.
IT'S ALL KICKING OFF IN-STORE!
UEFA Women’s EURO 2025 kicks off on July 2nd, and the excitement is already building in-store! Here’s what we’ve seen so far.
Partnering with sport events like UEFA Women’s EURO 2025 lets brands tap into a fast-growing, engaged audience while aligning with values like inclusivity and empowerment. It offers strong visibility, emotional fan connections, and opportunities for impactful retail activations.
We’ve also had the opportunity to help produce an exciting in-store football promotion - keep your eyes peeled for an upcoming case study!
IN-STORE HIGHLIGHT
Our team has been exploring retailers for standout POS moments, here are some highlights featuring impactful executions and engaging on-shelf education.
One of the most distinctive on-shelf displays this month was the Glade hotspot, which featured a lenticular graphic that animated as shoppers walked by, without the need for a higher-cost digital screen. This clever execution effectively elevated Glade above its surrounding competitors.
AUSTRALIA RETAIL FLY BY
One of our team members recently visited Australia and brought back some eye-catching examples from down under. The standout? A giant inflatable Twirl - playful, bold, and impossible to ignore. It’s a perfect example of how even a single oversized element can create buzz and draw shoppers in.
CONCLUSION
Home or away, brands are finding new ways to stop shoppers in their tracks in busy areas. From tapping into seasonal moments like football tournaments with built-in audiences, to using eye-catching technology like lenticular graphics that create in-store theatre, it’s all about grabbing attention. Whether it’s a clever display or a giant inflatable Twirl, the aim is to attract, inform and leave a lasting impression that keeps shoppers coming back, well beyond the promotion.
SOURCES
'68% of shoppers made an unplanned purchase because of a point-of-purchase display' - https://www.mauveworx.com/blog/custom-pos-dislays
