TWIX
TAKE TWO FOR A BREW
Our original task was to modernise the Twix look and feel, that targets
hot drink moments. This is when we first developed ‘Take 2 for a Brew’.
​
Fast forward a year, and Twix have undergone a delicious new rebrand.
​
We have been asked to re-look at the same challenge. However this time, we were to update the Key Visual with the new VBI assets.
CHALLENGE
OUR APPROACH
Using the new brand look and feel, we updated the creative with a new layout, fonts, colours, and icon style.
​
Introducing the new gold brand gradient allows the headline, product images, and new cup to stand out.
​
We used Ai to generate a new cup that looks reusable and on-brand. This was intentional, as we aim to connect with a more environmental minded shopper. This also links nicely to on-the-go express coffee machines in retailers, where we had POS located near to create that product, moment connection.
