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Why Promote In-Store?

Last week, Retail Gazette reported on the latest research from the Office for National Statistics (ONS), in an article which stated:

UK retail sales figures for April have exceeded economist’s expectations and grew 6.9 percent compared with the same month a year earlier. It is the strongest annual rise in ten years.

With many commentators suggesting that consumer confidence is on the rise, we think this is a great time to reflect on the importance of the retail environment to the average UK shopper. Specifically, we think it’s more important than ever for manufacturers to promote their products at the point of purchase.

Here at Juice Creative, we believe a picture speaks a thousands words. So here are some of the hard facts that inform our philosophy as in-store specialists … in pictorial form*.

Juice Creative In-Store Facts - 1

 

Juice Creative In-Store Facts - 2

 

Juice Creative In-Store Facts - 3

Shopping statistics courtesy of POPAI: “POPAI – The Grocery Display Effectiveness Study 2013” and “POPAI – Shopper Engagement Study 2012”