We’re immensely proud to have won two awards in this year’s POPAI UK & Ireland Awards. We received the awards last night at the prestigious 2014 POPAI UK & Ireland Awards ceremony, which was held at The Tower, St Katharine’s Way, London, and hosted by Marcus Brigstocke. Both awards were presented in the Grocery & General Merchandise category, for work done by Juice Creative on two national in-store campaigns.
Here are the details of the winning projects:
Grocery & General Merchandise – Permanent Display
Our award-winning project in the Grocery & General Merchandise – Permanent Display category was this dog food donation bin, which we created for Mars Petcare UK as part of the Pedigree “Feeding Brighter Futures” Campaign.
The target environment for the bin was the major multiples – Tesco, Morrisons, The Range, The Co-op.
Over 800 MDF Pedigree donation bins were sited, and reports from the trade continue to confirm how effective they are as means to engage with customers.
Our award-winning project in the Grocery & General Merchandise – Temporary Display category was this massive in-store campaign for Whiskas and WWF, which we created for Mars Petcare UK.
Whiskas asked Juice to develop the campaign to support their WWF-partnered on-pack promotion. We developed our creative treatment across multiple formats and channels, then rolled it out nationwide.
The campaing was a tremendous success, with in-store KPIs not only met but doubled – and in some cases quadrupled. It was also showcased as “best practice” in the Waitrose Brand Guidelines.
About POPAI UK & Ireland
POPAI UK & Ireland is a not-for-profit trade association dedicated to the point-of-purchase industry and shopper marketing. The association conducts research and organises conferences, industry awards, seminars and best practice programmes. Its membership includes retailers, brands, manufacturers and agencies. Worldwide, POPAI boasts over 1,400 members across 45 countries.