Juice Retail Report – May 2015

Juice Retail Report - May 2015

Look inside the May 2015 edition of our regular Juice Creative Retail Report and you’ll find 75 pages of exclusive photos and insight exploring the latest retail trends. In the course of our research this month, we looked at 14 distinct categories, from Bakery to Dairy, Healthcare to Stationery. We also explored the seasonal aisles, and made sure we recorded anything else that captured our interest.

This latest retail report also includes our regular commentary column. This month, we’re revisiting the Great Supermarket Price War:

Nearly halfway into 2015, the focus on lower pricing looks set to stay as the multiples continue to compete with the discounters. This is no easy task. While 57% of shoppers are still using supermarkets for their main shop, 14% are now using discounters – a rise from 3% in the last four years alone. As for the recent performance of the big retailers … well, it hasn’t made for pretty reading!

The column goes on to analyse the latest price war strategies of the UK’s big grocery retailers, and offers speculation about what’s to come in the ongoing battle for retail supremacy.

To download the May 2015 edition of the Juice Creative Retail Report, visit our free subscription page. Here’s a small selection of its contents to whet your appetite:

Badger Beer in Tesco

The iconic badger of Badger Beers works well spread over two faces of the packaging. This base shelf position in Tesco helps too.

Surf in Morrisons

These hanging fins in Morrisons look fabulous – super-simple so that the Surf brand and creative really stand out.

Gorilla Glue in B&Q

This HUGE Gorilla Glue display in B&Q looks amazing from every angle. The graphics are great and tie in well to their ATL campaign.