Juice Retail Report – January 2015

Juice Retail Report - January 2015

The January 2015 edition of our regular Juice Creative Retail Report contains 88 pages of images and insight exploring the latest retail trends, including exclusive photographic research showing what’s been happening in-store. The retail report’s content is divided into 22 categories, including Cooking Sauces, Healthcare, Ready Meals and many more.

This month, we’ve also included a special section looking at the Price War currently being waged by the UK’s major grocery stores. As the report comments:

You have only to step into the car park of one of the Big Four retailers to see that the Price War is a massive focus for them. At the same time, they are all being squeezed by the march of the Discounters. What we are interested in is which retailers are doing a great job of communicating their price messages in-store. It will be really interesting to see how these campaigns evolve – and for how long they continue. We’ll be keeping our beady eye on each retailer’s business results, to see if there is any correlation between them and the activities we observe in-store.

To download our latest Retail Report, just visit our free subscription page. If you’d like a sneak preview, below is a brief extract from the January 2015 edition:

Sainsbury's Halloween aisle fins

This Tesco foyer display works well in their Price War campaign, hammering home the “branded cheaper” message.

Fox's Biscuits floor sticker

Very clever parasite unit for Tic Tac – the hooks are part of the base, and simply click out and connect to make it hang.

Daim display unit

We love the gorgeous design of this free-standing Vaseline unit – even if its base isn’t standing up to the rigours of Tesco!