Evergreen Promotion Campaign
The Scotts Company was looking for in-store promotional ideas for their Lawn Care range, to run in garden centres. Several agencies were invited to pitch, including Juice Creative. The campaign was to be piloted in 48 stores before being rolled out across the UK. Although the main objective of the promotion was to increase product sales, the second requirement was to guide consumers to a promotional website, where visitors can sign up to receive gardening hints and tips.
Our ideas were well received and resulted in us winning the pitch. Scotts supplied us with image assets from their TV campaign, which we used as the basis for our design concept. We also developed a promotion in line with the concept, along with a full range of POS support material.