Sports Club International runs youth football festivals at leisure parks throughout the UK. They briefed us to design their new corporate identity and produce the primary sales brochure through which they sell their tournament services.
SCI’s existing brochure suffered from a number of inconsistencies, in terms of both structure and graphic design. There was also a requirement to refresh the company’s brand image with a more professional-looking logo. The key to the success of the brochure design was a vibrant, engaging graphic style, combined with a clear hierarchy of information and a topped off by a crisp new logo. The result? A publication that not only looks goods, but functions well, making the SCI booking process a user-friendly experience for the customer.