Noble Foods asked us to develop a range of on-pack promotions for their Posh Birds range of speciality eggs. The promotion was to run in Tesco, Sainsbury’s, Asda and Morrisons.
The chosen promotion featured a
‘text-to-win’ mechanic, which offered the consumer the chance to win a food mixer. We selected this prize as part of a drive to promote the use of Posh Birds eggs as a baking ingredient.