We were asked by Pall-Ex – the UK and Europe’s leading palletised freight distribution network – to create a direct mail campaign designed to target specific sectors of their market. One sector was the food industry.
All Pall-Ex freight is processed through a clean, secure hub. This “High in security – Low in emissions” offering inspired us to create a memorable “food can” mailer. Opening the can reveals a rolled-up mini-presenter detailing the specific benefits offered by Pall-Ex to the food industry, rounded off by a strong call to action. All in all, a satisfying and easily digestible piece of direct mail.