National Advertising Campaign
Miracle-Gro is a leading plant food brand sold mainly through garden centres. We were asked to develop a national advertising campaign to promote the product range. The campaign was to run in all major national press from spring through to summer.
We wanted to demonstrate how gardening brings people closer together, encouraging people to grow not only healthy plants and vegetables, but healthy relationships too. The concept we developed – “Making Miracles Grow” – features a magical graphic effect that flowing from the product packs. The photo shoot presented some challenges for our art director and photographer – because it was the end of winter there was still snow on the ground! However, we soon overcame this hurdle with our expert image retouching and colour balancing.