Our brief was to create a bespoke trade engagement pack for the launch of two new Lucodaze Energy Summer Flavours. The Pack should showcase the two new flavours and include two samples products. A quantity of 2200 packs were required to send out to key Wholesale buyers and retailers.
We designed a bespoke printed box, housing the two sample bottles along with a branded pen, notepad and rubik’s cube. The box was printed litho for a high quality print finish, with a gloss laminate to add a little extra premium feel. The gloss laminate finish also aligned with the glossy finish on the Lucozade bottles.
The packs sent to retailers also contained a mini POS kit, to encourage them to create a full on-shelf display.