Camera Bag Slat Wall Fixture
Camera accessories brand Lowepro asked us to redesign an existing shelf fixture, to be sited at independent camera equipment stores throughout the UK. Our brief was to tell the brand story and make product selection easier for customers.
We began by researching and cataloguing all the existing Lowepro products and associated features. Using what we learned, we then able to organise the positioning of the product on the fixture. At the centre of the fixture, we positioned a small educational display, which includes a TV monitor showing the work of professional photographers who endorse Lowepro products. Feature icons and a consumer leaflet aid product selection.