The Lord’s Taverners
Charity Event Promotion
Client Brief
We were asked by the Leicestershire branch of The Lord’s Taverners – the UK’s leading cricket and disability sports charity – to create a suite of promotional material for an It’s a Knockout-style charity fun event.
Our Approach
Taking our cue from the recent Richard III events in and around Leicester, we designed a bold “knight’s gauntlet” logo. Containing this graphic device on a parchment scroll gave us the historic feel we were looking for.
Building from this, Juice designed and produced a wide range of promotional material, including adverts, programmes, banners and T-shirts. We also created the official The Gauntlet website.
