We were asked to develop creative concepts, scripts and storyboards for a TV advertisement for frozen food specialists Farmfoods.
When Juice Creative took on the project, popular celebrity Len Goodman had already been selected as the “face of Farmfoods”. We developed a number of concepts that made the most of Len’s engaging personality. Our scripts ranged from “no-nonsense” to “theatrical”, and all were driven by the key Farmfoods proposition: great food at amazing prices.
Having secured approval on one of the concepts at the “no-nonsense” end of the spectrum, we developed the script and storyboard into their final forms, before handing them over to the production company. The advertisement aired in prime-time slots on national television, and has enjoyed an excellent response.