Eggs for Soldiers
Eggs for Soldiers is a unique brand of eggs laid by free range hens. For every pack sold, Eggs for Soldiers donates money to Help for Heroes, the UK charity that provides direct, practical support to members of the armed forces who have been injured in the line of duty. Our brief was to create and manage an on-pack promotion to promote the brand while remaining sympathetic to its charitable interests.
After our initial presentation of a wide range of concepts, the client chose to implement a text-to-win competition with a prize of a family camping kit. Working within tight layout constraints, we created a competition message that jumped out from the shelf, ensured all legal requirements were met, and handled the operation and redemption of the text-to-win mechanic.