Cake Decoration In-store Promotion
Dr. Oetker had been approached by Tesco to provide a category POS solution for the cake decoration aisle within their stores. We were selected for this project due to our experience of working with Tesco on similar projects.
The POS aspect of the project was to clearly define and highlight the category as a whole. The second requirement was to develop a promotional idea to increase sales across the Dr. Oetker range, so we proposed a range of fun family recipes that were applied to tear off barkers within the shelving fixture.