Integrated launch campaign
Burton’s Biscuits teamed up with the nation’s favourite cheese brand to create Cathedral City Baked Bites. To help them launch this brand new, superior cheese snack, they hired Juice Creative to deliver an integrated launch and activation package.
We first worked with our client to develop a strong creative concept, exploring a wide range of visual treatments and copy propositions.
Our solution featured hero pack shots and a clear, direct headline promoting the critical “Baked with Real Cheddar” message.
With the concept locked, we designed, produced and rolled out a suite of in-store material for all the UK’s major retailers, including grocery, convenience and cash & carry. Add our eye-catching trade adverts and internal comms, and you’ll see we’ve served up a delicious treat for the consumer.