Trade & in-store launch campaign
Yes, it’s true – Britain’s favourite retro snack is back! Popular 1980s nibbles Burton’s Fish‘n’Chips, recently voted the nation’s favourite retro snack by readers of The Sun newspaper, have returned to the shelves.
Having won a competitive creative pitch, Juice took on the task of designing and delivering the Burton’s Fish‘n’Chips in-store launch campaign. First came the trade communications, showcasing our cheeky takeaway sales presenters. Having engaged the buyers, we set to work creating a suite of mouth-watering in-store promotion and display material, all designed to shout the message: “They’re Back!”
As well as making a big splash in-store, we also used our innovative AR (augmented reality) technology to create a series of unforgettable interactive head office events, inviting people to net themselves a virtual fish and photograph their catches for posterity.