Big Beer Campaign
Our client BSS had decided to extend their well-established range of plumbing products. By introducing drainage items to their portfolio, they now had a more complete product offering for plumbers merchants. They asked us to create a promotional sales campaign to launch the new drainage range.
The first question we asked ourselves was: “How do we make a drainage range sexy?” Trying not to be too overtly sexist, we chanced our arm with this cheeky concept for a series of trade advert (we were slightly unsure how our idea would be received, so we kept a few safer options waiting in the wings). However, our client however loved the risqué route. Unsurprisingly, their target audience loved it too.