“Back to school” display unit
BiC invited Juice Creative to participate in a creative pitch to design a merchandising unit for their back to school range of stationery products. Having won the pitch, we developed our concept for an eye-catching unit that was easy to assemble and worked hard within its designated footprint.
Thanks to its robust card construction, the final “shop-within-a-shop”unit was both lightweight and hard-wearing. What’s more, it took store managers just three minutes to put it together. The cross-shaped design created no less than eight different product facings, supplemented by a mini-dump-bin at each of the four intersections. Feedback from staff quickly established it as “the best back to school unit we’ve ever had”, with specific praise being given for its ease of construction, massive stockholding capability and easy shoppability.