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Promoting Melton Mowbray Pork Pies

Dickinson & Morris promotional leaflet

Dickinson & Morris are makers of authentic Melton Mowbray Pork Pies and owners of Ye Olde Pork Pie Shoppe. This premises is famous worldwide as the home of the Melton Mowbray Pork Pie, and has become one of Leicestershire’s top tourist attractions. When Dickinson & Morris asked us to create some new literature to promote their brand and products around the world, we jumped at the chance to support a local business with global appeal.

We began by researching the extensive heritage of the Dickinson & Morris brand, and the special qualities of their unique product. Our research enabled us to write compelling copy that tells a fascinating story. Here’s an extract:

Pork pies have their origins in small medieval pies called “coffyns”, made with pastry so hard that the pie could be cooked by placing it directly on to hot coals. Early recipes often combined meat with fruit and spices. Pork was popular as a filling in the autumn, when pigs were traditionally slaughtered ready for winter.

Mary Dickinson was the first to use a wooden dolly to raise a delicious edible pastry case, and is thus considered the originator of the hand raised pork pie. The Dickinson family business opened the original Melton Mowbray pork pie shop on Nottingham Street, Leicester, UK in 1851. When Joseph Morris became John Dickinson’s partner in 1901, the business we know today as Dickinson & Morris was founded.

With the copy approved, we added plenty more mouth-watering ingredients, including patriotic graphics which reinforce the Dickinson & Morris “Made in the UK” message, and original “woodcut” illustrations to give everything an authentic historic feel. Mixed together and cooked to perfection, our recipe served up what we think is a simple yet vibrant and hard-working leaflet.

In short – just like the Melton Mowbray Pork Pies it celebrates – our promotional literature for Dickinson & Morris looks great and is packed full of meaty content!