It’s time to stop all that monkey business and go bananas for the March 2014 edition of the Juice Retail Report!
This month, our research team came down from the trees for a romp through all the major retailers, picking over everything that’s ape-pealing in merchandising and point of sale. Weighing in at 112 pages long, their report is bigger than Bigfoot! The team didn’t mention PG Tips, but they did gather information on 25 categories from Beer, Wine & Spirits to Cooking Sauces, Healthcare to Petcare.
Their undercover activity (commonly known as gorilla marketing) also turned up some funky fixtures for Sport Relief and Mother’s Day, plus a beautifully merchandised Free Bowl offer from Whiskas. Regular readers will be pleased to learn our popular Visible Trends feature is back, shedding light on what’s growing strong in the in-store jungle.
If you’re ready to munch on the Juice Retail Report, swing over to our subscription page. Before you join the party, however, we’re gibbon you a little taster:
Tesco have stepped up to a higher gear for their Fuel Save campaign – this front of store display looks amazing …
Discovered in Asda, we loved the simplicity of this secondary packaging to showcase new packaging innovation …
Back in Tesco, this die-cut standee promoting a special offer on Thomas Kitchenware is on the cutting edge …
