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Supporting Hounds for Heroes

Hounds for Heroes stand at Crufts 2014, by Juice CreativeJuice Creative were proud to support Hounds For Heroes by designing, producing and installing their exhibition stand at Crufts, NEC Birmingham earlier this year.

Hounds for Heroes is a registered charity that provides specially trained assistance dogs to injured and disabled men and women of both the UK Armed Forces and the civilian Emergency Services. All their dogs are carefully selected for the special qualities required in an assistance dog.

Once fully trained, Hounds for Heroes dogs bring quality of life to their owners by opening doors, picking up items … and even getting money from ATMs. Just as important, they also bring the companionship and love that can sometimes be hard to find when someone becomes disabled. Trained as problem-solvers, all Hounds for Heroes dogs have a single-minded mission: to turn disability into ability.

The training base for Hounds for Heroes assistance dogs is located at Ramsdean, Hampshire, UK. The third “squadron” of cadets – eager puppies boasting names like Merlin, Trooper, Warrior, Sir Bruce and Hermione – is now on parade and progressing well. We’re delighted that our exhibition stand has helped to spread the word about this pioneering charity endeavour.

Hounds for Heroes was founded by an extraordinary man called Allen Parton. . Here’s what Allen had to say about our contribution to their presence at Crufts 2014:

Hounds for Heroes LogoThis year at Crufts has to be our most successful ever. Juice Creative must take credit for playing such a major role in that achievement. The stand really reflected everything about our mission and aims. You nailed it – 100%.