Pall-Ex – the UK and Europe’s leading palletised freight distribution network – asked Juice Creative to create a direct mail campaign targeting specific sectors of their market. One sector was the pharmaceuticals industry.
Our research told us that the pharmaceuticals industry places high priority on three key factors:
- Ease of operation
- Environmental credentials
Knowing this, we were able to come up with the perfect tonic for our target audience, in the form of this “headache tablet” box mailer. Inside the box (cleverly disguised as a packet of pills) is a zig-zag presenter outlining Pall-Ex’s specific advantages in this highly competitive sector.
All in all, a pain-free solution to a challenging direct mail brief!