Here at Juice Creative, we’re lucky enough to be part of a rich heritage of design and industry in what might appear to be an unassuming Leicestershire village. But appearances can be deceptive …
The village in question is called Enderby, and its recorded history extends all the way back to 1086, when it first pops up in the Domesday Book under the name of Endrebie. Before then it was part of the Danelaw (the huge area of north and eastern England that fell under Scandinavian control during the 9th and 10th centuries). If you thought there was a Viking ring to the name, you were right.
The Juice premises don’t go back to Viking times. Nor do our staff wear helmets with horns on (well, not very often). Our design studio is part of the former Enderby Boot and Shoe Works, built in 1898 by the Co-operative Society. The Works was a major employer in the area, with the Society building cottages for its workers on nearby Cross Street. Back then, there were knitting mills here too. One way or another, Enderby was quite the hive of industry.
While we don’t go in for knitting – and our skills with a cobbler’s last and bradawl leave a lot to be desired – we’d like to think that traditional combination of technical innovation, design flair and good old-fashioned hard graft has rubbed off on the creative work we do in Enderby today. We’re not sorry to have left the smoky chimneys and noisy machinery behind, but we love the sense of continuity we get from the place.
Location, location, location. That’s what they say you need. Here in Enderby, that’s exactly what we’ve got. We’re perfectly placed at the heart of the UK’s motorway network less than an hour from Birmingham and barely two from London. And this old factory’s solid foundations are just right for supporting a design studio filled with energetic staff and state-of-the-art technology.
At the same time, our local bank has a thatched roof. What’s not to like?
Old and new. That’s what it’s all about. If we can channel even a little of Enderby’s industrial past into the things we make for the future, we’ll be happy.