We love projects that get our creative juices flowing – well, with a name like ours, is that any surprise? Here’s a job that got our taste buds tingling too: a mouth-watering product catalogue we designed recently for global bakery business Délifrance.
This particular catalogue is a real milestone for our client, marking as it does their 3oth anniversary. Not that 1983 is the earliest point in the company’s evolution.
It all started way back in 1918 with the creation of Grand Moulins de Paris, the parent company of what later became Délifrance. Now part of the Nutrixo Group, Délifrance is a major French manufacturer of frozen breads, savouries, viennoiseries and pastries, with an ongoing commitment to using high-quality ingredients and original recipes to create that authentic French taste.
Oh, and did you know that Délifrance also invented the part-baked baguette?
The product catalogue we designed to show off their tempting treats covers the entire UK range. Of course, the key to selling food product off the page is outstanding photography, so we didn’t hold back on that score.
Then there’s all the essential technical information and product features. With over 100 pages in the catalogue, as you can imagine, there’s quite a lot of it. With a brochure this size, ease of navigation becomes an important concern. For that reason, we clearly defined the various categories using a special double-page spread, and colour-coded the pages accordingly.
The resulting design is both simple to browse and luxurious to look at. It’s also – in our humble opinion – rather delicious!