Funded entirely by Juice, The Unsung Hero of Christmas features a quirky storyline about Santa’s elves and their quest to keep Santa and his mammoth task on track. The book was written, designed and illustrated entirely by our in-house creative team.
The book is available to pre-order right now at just £5 a copy, with 100% of the proceeds going to Rainbows Hospice for Children and Young People in Loughborough.
The Unsung Hero of Christmas is at the printers right now. Next week we’ll start despatching copies to everyone who’s placed an order. In addition, we’ll be selling the book all around the county: in the three Rainbows shops (Melton, Blaby and Matlock), via local businesses, and through the Juice website and the Rainbows online shop. It will also be available from the “Designers & Makers” exhibition at the Pedestrian Gallery in Rutland Street, Leicester from 28 November to 23 December.
As if that wasn’t enough, 200 books will go into the Christmas present packages given out by Rainbows to the children and their siblings each year. And we’ll be donating further copies of the book to local schools and libraries.
Juice Creative director Nick Taylor said:
“This year we really wanted to do something memorable to celebrate our 10th anniversary. So we thought we’d bring our unique blend of talents together to write and produce a children’s book with a charity connection. Rainbows was a natural choice because they do such fantastic work. We hope to raise as much money as we can for them.”
Kate Golding, Corporate Fundraiser at Rainbows, added:
“We would like to thank the team at Juice for coming up with such a lovely book. It is a wonderful way of raising funds to help us provide care and support to the 288 children and young people who visit Rainbows. We hope people will get in to the festive spirit and pick up a copy of the book.”