Just when you thought you’d seen the back of the 2013 Christmas season, here’s a special festive edition of our legendary Juice Creative Retail Report. This issue is so big we’ve had to split it into two parts: one for November, the other for December. Talk about a Christmas cracker!
So what’s inside this seasonal treat? Well, you don’t get a party hat, but you do get 164 pages of in-store photos and insights, lovingly gathered by our team of elf investigators. Battling through the winter weather (and resisting the urge to gorge themselves on candy canes and Quality Street) the Juice Creative elves reported back on 19 categories including biscuits, dairy, petcare and toys. Not surprisingly, Christmas point of sale was high on their list, but they also found time to check out a few Easter promotions. Easter? At Christmas? Well, that’s retail for you.
To unwrap the complete Juice Creative Retail Report, visit our subscription page. At the risk of spoiling the surprise, we’ve laid out a few highlights below: