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Running the Gauntlet

The Gauntlet - promotional design by Juice CreativeIf you’re old enough to remember watching It’s a Knockout on the telly, you’ll know exactly what The Gauntlet is all about.

Run by The Lord’s Taverners – the UK’s leading cricket and disability sports charity – The Gauntlet is a fun-filled event in which local teams compete in a number of wacky challenges. This year’s inaugural event, held on Thursday 4th June, 2015, saw teams tackling various crazy stunts including:

  • Matching up over-sized socks in an enormous suds-filled washing machine!
  • Racing down a special course wearing enormous foam Giant costumes!
  • Scrambling their way through the inside of a gigantic chicken!

The Grand Finale of The Gauntlet comprised the King Richard III Royal Stakes. The winners of this headlong race to the finishing post were crowned as ultimate champions … but the real winners were the many worthy beneficiaries who benefitted from the funds raised.

As well as fielding its own team for The Gauntlet, Juice Creative was also proud to donate its time and expertise to the event. Juice designed and produced a wide range of promotional material, including adverts, programmes, banners and T-shirts. We also created the official The Gauntlet website.

Here’s what Juice director Nick Taylor had to say about The Gauntlet:

We were very proud to be a part of this wonderful local charity event, which has now raised an amazing £60,000. It’s great to see so many Leicestershire business pulling together like this to help the local community.

The Gauntlet - promotional design by Juice Creative

About The Lord’s Taverners in Leicestershire

The Leicestershire branch of The Lord’s Taverners has been in operation since 2011. Between 2013–2014, it raised over £120,000 for charities, via events including cricket days and X-Factor-style singing competitions.

With over thirty local business contributors, the Leicestershire branch of The Lord’s Taverners has funded major projects at centres including Birch Wood Area Special School in Melton Mowbray, as well as Ellesmere College and Warning Zone, both in Leicester.

Promoting Melton Mowbray Pork Pies

Dickinson & Morris promotional leaflet

Dickinson & Morris are makers of authentic Melton Mowbray Pork Pies and owners of Ye Olde Pork Pie Shoppe. This premises is famous worldwide as the home of the Melton Mowbray Pork Pie, and has become one of Leicestershire’s top tourist attractions. When Dickinson & Morris asked us to create some new literature to promote their brand and products around the world, we jumped at the chance to support a local business with global appeal.

We began by researching the extensive heritage of the Dickinson & Morris brand, and the special qualities of their unique product. Our research enabled us to write compelling copy that tells a fascinating story. Here’s an extract:

Pork pies have their origins in small medieval pies called “coffyns”, made with pastry so hard that the pie could be cooked by placing it directly on to hot coals. Early recipes often combined meat with fruit and spices. Pork was popular as a filling in the autumn, when pigs were traditionally slaughtered ready for winter.

Mary Dickinson was the first to use a wooden dolly to raise a delicious edible pastry case, and is thus considered the originator of the hand raised pork pie. The Dickinson family business opened the original Melton Mowbray pork pie shop on Nottingham Street, Leicester, UK in 1851. When Joseph Morris became John Dickinson’s partner in 1901, the business we know today as Dickinson & Morris was founded.

With the copy approved, we added plenty more mouth-watering ingredients, including patriotic graphics which reinforce the Dickinson & Morris “Made in the UK” message, and original “woodcut” illustrations to give everything an authentic historic feel. Mixed together and cooked to perfection, our recipe served up what we think is a simple yet vibrant and hard-working leaflet.

In short – just like the Melton Mowbray Pork Pies it celebrates – our promotional literature for Dickinson & Morris looks great and is packed full of meaty content!