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FSC accreditation makes Juice greener than ever

FSC Chain of Custody certificateWe love trees! Why wouldn’t we? Without trees, we wouldn’t be able to enjoy a walk in the woods or toast marshmallows over a roaring log fire. Trees fill up the atmosphere with oxygen, which is handy if you like breathing. Anyway, without trees, where would all the Ewoks live?

Joking aside, we believe it’s really important for all companies to put their money where their mouth is when it comes to the environment. In a business like ours, where we deal with large quantites of printed material on a daily basis, using resources responsibly is always going to be high on the agenda.

That’s why we’re especially proud to announce that, as of this week, Juice Creative has been fully certified by the Forest Stewardship Council in recognition of our green credentials. Our new status means we now hold a FSC Chain of Custody certificate for the design, print and supply of printed stationery and promotional material.

So what does that mean for our business – and in particular for our clients? Here’s what the FSC has to say about the certificate:

FSC Chain of Custody certification allows companies to label their FSC products, which in turn enables consumers to identify and choose products that support responsible forest management.

But what exactly is the FSC? It’s a global organisation whose mission it is to promote ethical forest management throughout the world. Its three key aims are to support forestry that’s environmentally appropriate, socially beneficial and economically viable. Not surprisingly – just like us – those folk at the FSC really love trees.

Here at Juice Creative, our corporate colour has always been green. The FSC certificate proves our working practices are too.

The Woodland Carbon Code

Woodland Carbon Code LogoEvery time we print something, we also plant trees. Not literally, of course. We wouldn’t want compost and earthworms getting into our delicate printing machinery, would we?

Juice is a member of the award-winning Woodland Carbon scheme. What does that mean? Well, everything we print conforms to the UK Government’s 2011 Woodland Carbon Code. This reduces our impact on the environment, mitigates our carbon emissions and provides the Woodland Trust with vital funds to plant brand new woodland.

The way it works is pretty clever. Every time we print a leaflet, brochure or piece of promotional literature on one of our state-of-the-art digital presses, we calculate the impact of the job on the environment in terms of carbon emissions – a kind of environmental ‘star rating’. That rating is then converted into a cash value that goes straight to the Woodland Trust, who use it to fund one of their many tree planting and woodland creation schemes.

In other words, for every gramme of carbon we pump into the environment, we support the planting of the trees that are needed to remove it again.

Here’s what the Woodland Trust has to say about the scheme:

By turning your carbon into woodland you’ll be doing your bit for the environment and, at the same time, helping us create thriving new pockets of woodland to benefit wildlife and people alike

The Woodland Carbon scheme works equally well for both personal and business uses, and can be tailored to your individual needs. You can even arrange to roll up your sleeves and get your hands dirty at one of the Woodland Trust’s specially organised tree planting events.

If you really are a fan of compost and earthworms, don’t you owe it to yourself to get involved?