All posts in Environment

5 design tips for the FSC Poster Competition

FSC Poster CompetitionFSC Friday – an annual event run by the Forest Stewardship Council – is a global celebration of forests. This year the festivities happened on 27th September. We took part by (amongst other things) encouraging all our staff to wear green.

So why are we still talking about it now? Because, with a closing date of 31st October 2013, the FSC Poster Competition is still very much up and running!

The competition is aimed at raising awareness about the FSC and its mission to promote the responsible management of the world’s forests, with an ongoing commitment to being environmentally appropriate, socially beneficial and economically prosperous. Talking about the competition, Nick Taylor, director of Juice Creative, said:

We have recently become FSC Certified and so really wanted to get involved in FSC Friday. We have decided to share some of our design industry knowhow to help others become engaged by the work of the FSC and also get really excited about the wonderful world of design.

Prizes are available for winners in each of the following age categories: 6 and under, 7-8, 9-11, 12-16, 17 and over. With three weeks still to go before the closing date, we decided this was the perfect time to offer a few suggestions about how to make your poster really stand out from the crowd.

Juice Top Tips for Poster Design

  1. Be simple – A single-minded approach is always best. Look for that one great idea and communicate it in a clear, memorable way.
  2. Be hard-hitting – Most people glance at posters for just a few seconds. If you really want to grab their attention, you’ve got to sock them right between the eyes.
  3. Be unexpected – The human mind is stimulated by anything out of ordinary. Make your poster memorable by using imagery in an unusual way.
  4. Be consistent – Make sure everything about your poster joins up: images, copylines, supporting text, colours … everything must work together to achieve that common goal: to get noticed.
  5. Be playful – Whether the end result is light-at-heart or deadly serious, it’s critical you get a kick out of the creative process. Whatever you end up with – enjoy it!

To enter the FSC Poster Competition, first design your poster (don’t forget to use the tips above). Include your name, address and either a telephone number or email address and your age on the 31st August 2013 if you are 16 or under. Then send it to: FSC UK, 11 – 13 Great Oak Street, Llanidloes, Powys, SY18 6BU by 31st October 2013.

FSC accreditation makes Juice greener than ever

FSC Chain of Custody certificateWe love trees! Why wouldn’t we? Without trees, we wouldn’t be able to enjoy a walk in the woods or toast marshmallows over a roaring log fire. Trees fill up the atmosphere with oxygen, which is handy if you like breathing. Anyway, without trees, where would all the Ewoks live?

Joking aside, we believe it’s really important for all companies to put their money where their mouth is when it comes to the environment. In a business like ours, where we deal with large quantites of printed material on a daily basis, using resources responsibly is always going to be high on the agenda.

That’s why we’re especially proud to announce that, as of this week, Juice Creative has been fully certified by the Forest Stewardship Council in recognition of our green credentials. Our new status means we now hold a FSC Chain of Custody certificate for the design, print and supply of printed stationery and promotional material.

So what does that mean for our business – and in particular for our clients? Here’s what the FSC has to say about the certificate:

FSC Chain of Custody certification allows companies to label their FSC products, which in turn enables consumers to identify and choose products that support responsible forest management.

But what exactly is the FSC? It’s a global organisation whose mission it is to promote ethical forest management throughout the world. Its three key aims are to support forestry that’s environmentally appropriate, socially beneficial and economically viable. Not surprisingly – just like us – those folk at the FSC really love trees.

Here at Juice Creative, our corporate colour has always been green. The FSC certificate proves our working practices are too.

The Woodland Carbon Code

Woodland Carbon Code LogoEvery time we print something, we also plant trees. Not literally, of course. We wouldn’t want compost and earthworms getting into our delicate printing machinery, would we?

Juice is a member of the award-winning Woodland Carbon scheme. What does that mean? Well, everything we print conforms to the UK Government’s 2011 Woodland Carbon Code. This reduces our impact on the environment, mitigates our carbon emissions and provides the Woodland Trust with vital funds to plant brand new woodland.

The way it works is pretty clever. Every time we print a leaflet, brochure or piece of promotional literature on one of our state-of-the-art digital presses, we calculate the impact of the job on the environment in terms of carbon emissions – a kind of environmental ‘star rating’. That rating is then converted into a cash value that goes straight to the Woodland Trust, who use it to fund one of their many tree planting and woodland creation schemes.

In other words, for every gramme of carbon we pump into the environment, we support the planting of the trees that are needed to remove it again.

Here’s what the Woodland Trust has to say about the scheme:

By turning your carbon into woodland you’ll be doing your bit for the environment and, at the same time, helping us create thriving new pockets of woodland to benefit wildlife and people alike

The Woodland Carbon scheme works equally well for both personal and business uses, and can be tailored to your individual needs. You can even arrange to roll up your sleeves and get your hands dirty at one of the Woodland Trust’s specially organised tree planting events.

If you really are a fan of compost and earthworms, don’t you owe it to yourself to get involved?