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Oakley Heritage Collectors Box

Oakley Exclusive Heritage Collectors Box

Great products need superb packaging, and great brands demand the very highest standards from their design agencies. So we were delighted when Oakley asked us to create a presentation box to showcase three products from their innovative range of sunglasses.

A world-renowned manufacturer of sports performance equipment and lifestyles pieces, Oakley was founded on the concept of “inventions wrapped in art”. Focusing on this statement, our design team explored a variety of packaging forms and opening mechanisms that would best reflect the company’s unique design ethos.

The sleek exterior of the finished presentation box conceals a dazzling interior designed to present Oakley’s Eyeshade, Razor Blade and Frogskin sunglasses. Clean design, carefully-selected materials and a smooth opening mechanism all combine to make this a piece of luxury packaging to be proud of.

The Oakley Heritage Collectors Box is available exclusively from ShadeStation for just £455. Here’s what one satisfied customer has already written about their lavish purchase:

Lovely collectors box, keeps your glasses well protected. Worthy of any Oakley collector!

Bringing back Burton’s Fish’n’Chips

Burton's Fish'n'Chips Share BagYes, it’s true – Britain’s favourite retro snack is back! Popular 1980s nibbles Burton’s Fish‘n’Chips, recently voted the nation’s favourite retro snack by readers of The Sun, have returned to the shelves.

Nearly one third of people who took part in the national newspaper poll voted for Fish‘n’Chips, creating a unique opportunity for Burton’s Biscuits to engage with all those customers hungry for nostalgia … and to excite a whole generation unfamiliar with the mouth-watering brand and ready to get their taste buds wrapped around something new.

Having won a competitive creative pitch, Juice Creative took on the task of designing and delivering the Burton’s Fish‘n’Chips in-store launch campaign. First came the trade communications, showcasing our cheeky takeaway sales presenters.

Once we’d engaged the buyers, we created a suite of mouth-watering in-store promotion and display items – including posters, shelf barkers, free standing display units, and even a set of funky “chip-cone” dump bins – all designed to catch the eye and shout out the irresistible message: “They’re Back!”

As well as making a splash in-store, we also used our innovative AR (augmented reality) technology to create a series of interactive head office events, inviting people to net themselves a virtual fish and photograph their catches for posterity.

Consumer response to the relaunch has been overwhelmingly positive, with social media spreading the word at an astonishing rate. Here’s what Stuart Wilson, Chief Marketing Officer at Burton’s Biscuits, has to say about the event:

Consumers and the trade have been petitioning for the reintroduction of Burton’s Fish‘n’Chips through high profile campaigns which have grown in momentum recently. Now is definitely the right time to reintroduce Burton’s Fish‘n’Chips to complement our existing range of Great British brands.

Burton's Fish'n'Chips in-store campaign by Juice Creative

Juice Creative is a RAR Top 100 Agency

Juice Creative RAR Top 100 Agency 2013It’s official – Juice Creative is one of the top marketing services agencies outside London!

How do we know this? Because we’ve just been ranked in 31st place in the Top 100 list published by The Drum and Recommended Agency Register (RAR). The RAR Top 100 list ranks agencies according to their financial performance, highlighting the 100 most successful agencies located outside the M25 boundary.

But it’s not just about the money.  To be eligible for the RAR Top 100 list in the first place, agencies have to prove excellence in customer satisfaction, according to strict criteria laid down by RAR. So Juice Creative’s ranking is based on the most important thing of all – what our clients REALLY think of us.

The Drum is the PPA Business Magazine of the Year and the UK’s most visited marketing news website. RAR is a searchable database of marketing suppliers used extensively by marketing and procurement professionals.

Retail of the future?

Earlier this year, Tesco invited customers into its refurbished Tesco Extra store in Watford. The new-look store is being touted as the very latest thing-  nothing less than a ‘shopping and leisure destination’. With its moody lighting and clearly defined retail zones, it’s more like a department store than a supermarket. Speaking on the Design Week website, David Dalziel (group creative director at Dalziel & Pow) had this to say about the concept:

There’s much to admire in this ambitious fusion of value and indulgence shopping. The brand collaborations that form this offer are particularly eye-catching and reflect a growing consumer demand for authentic experiences.

The notion of giving consumers a more ‘human’ environment in which to shop is an appealing one. But here’s a note of caution from Alex Johns (managing partner at Worth Retail), speaking in The Drum:

Do the public really want everything under one roof? As a ‘traditional’ shopper I don’t really like the fact that a supermarket is turning itself into a department store where you can actually go and have lunch.

Retro store

So does Tesco’s recent venture really represent the retail experience of the future? It’s certainly sending a clear message to the online consumer. ‘If you think it’s cosy shopping from your sofa,’ it’s saying, ‘think how much more comfortable you could be in our warm and friendly store!’

But what if you’re not a fan of superstores, however well-dressed they are? Isn’t this just another nail in the coffin of the traditional high street? Isn’t this just the emperor of big business putting on new clothes?

Or might it just be the start of a trend that will help bring the high street back to life?

Think about it. If it’s comfort you’re after, what better shopping experience is there than the one you have on holiday? You’re relaxed, the sun’s shining, the kids are happy and here you are, strolling down a quaint little high street surrounded by boutique shops. Now imagine you can capture that feeling in a bottle. How do you distill it? How do you apply it to your home town?

You do it by creating retail environments that make you smile. Tesco’s new store, on one level at least, is an attempt to do that. Love it or hate it, you can’t deny it’s a step in a new direction. And perhaps it will pave the way for smaller retailers to reclaim the territory they – and the great British public – once held so dear.

FSC accreditation makes Juice greener than ever

FSC Chain of Custody certificateWe love trees! Why wouldn’t we? Without trees, we wouldn’t be able to enjoy a walk in the woods or toast marshmallows over a roaring log fire. Trees fill up the atmosphere with oxygen, which is handy if you like breathing. Anyway, without trees, where would all the Ewoks live?

Joking aside, we believe it’s really important for all companies to put their money where their mouth is when it comes to the environment. In a business like ours, where we deal with large quantites of printed material on a daily basis, using resources responsibly is always going to be high on the agenda.

That’s why we’re especially proud to announce that, as of this week, Juice Creative has been fully certified by the Forest Stewardship Council in recognition of our green credentials. Our new status means we now hold a FSC Chain of Custody certificate for the design, print and supply of printed stationery and promotional material.

So what does that mean for our business – and in particular for our clients? Here’s what the FSC has to say about the certificate:

FSC Chain of Custody certification allows companies to label their FSC products, which in turn enables consumers to identify and choose products that support responsible forest management.

But what exactly is the FSC? It’s a global organisation whose mission it is to promote ethical forest management throughout the world. Its three key aims are to support forestry that’s environmentally appropriate, socially beneficial and economically viable. Not surprisingly – just like us – those folk at the FSC really love trees.

Here at Juice Creative, our corporate colour has always been green. The FSC certificate proves our working practices are too.

The Enderby Boot and Shoe Works

Enderby Boot and Shoe WorksDo you take your workplace for granted? Let’s face it, most of us do. We just turn up, do our jobs and go home again without ever thinking about where exactly it is we’re doing business.

Here at Juice Creative, we’re lucky enough to be part of a rich heritage of design and industry in what might appear to be an unassuming Leicestershire village. But appearances can be deceptive …

The village in question is called Enderby, and its recorded history extends all the way back to 1086, when it first pops up in the Domesday Book under the name of Endrebie. Before then it was part of the Danelaw (the huge area of north and eastern England that fell under Scandinavian control during the 9th and 10th centuries). If you thought there was a Viking ring to the name, you were right.

The Juice premises don’t go back to Viking times. Nor do our staff wear helmets with horns on (well, not very often). Our design studio is part of the former Enderby Boot and Shoe Works, built in 1898 by the Co-operative Society. The Works was a major employer in the area, with the Society building cottages for its workers on nearby Cross Street. Back then, there were knitting mills here too. One way or another, Enderby was quite the hive of industry.

While we don’t go in for knitting – and our skills with a cobbler’s last and bradawl leave a lot to be desired – we’d like to think that traditional combination of technical innovation, design flair and good old-fashioned hard graft has rubbed off on the creative work we do in Enderby today. We’re not sorry to have left the smoky chimneys and noisy machinery behind, but we love the sense of continuity we get from the place.

Location, location, location. That’s what they say you need. Here in Enderby, that’s exactly what we’ve got. We’re perfectly placed at the heart of the UK’s motorway network less than an hour from Birmingham and barely two from London. And this old factory’s solid foundations are just right for supporting a design studio filled with energetic staff and state-of-the-art technology.

At the same time, our local bank has a thatched roof. What’s not to like?

Old and new. That’s what it’s all about. If we can channel even a little of Enderby’s industrial past into the things we make for the future, we’ll be happy.

The shiny future of retail design

Retail design is open for businessTimes are tough on the UK high street. Big-name retailers are going to the wall, shops are filling up with tumbleweeds … and they’re saying those hoofprints in the local precinct were left by the Four Horsemen of the Apocalypse. It’s the end of days, right?

Well, maybe it isn’t all doom and gloom. There’s no doubt the retail world is experiencing tremendous change, but nothing stands still forever. So where can we find the silver lining in this particular cloud?

Recently in the Financial Times, Brent Hoberman – co-founder of Lastminute.com – had this to say about the future of retail:

It will be brighter in all senses of the word – smarter staff, glittering shops and bigger profits. Goods will be cheaper, rents will be lower, aesthetics will be beautiful.

‘Aesthetics will be beautiful.’ Now that’s a vision we can get behind. We’re passionate about the role good design has to play in the ongoing evolution of the retail environment. If the attention span of the average shopper really is as short as they say it is (less than one second as they breeze past a typical piece of in-store merchandising) then we’ve really got to work hard to catch their eye. Good displays just aren’t good enough. They’ve got to be fabulous.

But fabulous design is more than just skin-deep. It’s about delivering functionality and ensuring return on investment. In retail, it’s about understanding the complete shopper journey from sofa to store and back again. It’s about doing things for a reason. The good news is it’s about making things look beautiful too.

What exactly does the future hold? We don’t know. But we can’t wait to find out. And if we can help the future retail environment shine just that little bit brighter, then we’ll have done our jobs properly.