Great products need superb packaging, and great brands demand the very highest standards from their design agencies. So we were delighted when Oakley asked us to create a presentation box to showcase three products from their innovative range of sunglasses.
A world-renowned manufacturer of sports performance equipment and lifestyles pieces, Oakley was founded on the concept of “inventions wrapped in art”. Focusing on this statement, our design team explored a variety of packaging forms and opening mechanisms that would best reflect the company’s unique design ethos.
The sleek exterior of the finished presentation box conceals a dazzling interior designed to present Oakley’s Eyeshade, Razor Blade and Frogskin sunglasses. Clean design, carefully-selected materials and a smooth opening mechanism all combine to make this a piece of luxury packaging to be proud of.
The Oakley Heritage Collectors Box is available exclusively from ShadeStation for just £455. Here’s what one satisfied customer has already written about their lavish purchase:
Lovely collectors box, keeps your glasses well protected. Worthy of any Oakley collector!
Yes, it’s true – Britain’s favourite retro snack is back! Popular 1980s nibbles Burton’s Fish‘n’Chips, recently voted the nation’s favourite retro snack by readers of The Sun, have returned to the shelves.
Nearly one third of people who took part in the national newspaper poll voted for Fish‘n’Chips, creating a unique opportunity for Burton’s Biscuits to engage with all those customers hungry for nostalgia … and to excite a whole generation unfamiliar with the mouth-watering brand and ready to get their taste buds wrapped around something new.
Having won a competitive creative pitch, Juice Creative took on the task of designing and delivering the Burton’s Fish‘n’Chips in-store launch campaign. First came the trade communications, showcasing our cheeky takeaway sales presenters.
Once we’d engaged the buyers, we created a suite of mouth-watering in-store promotion and display items – including posters, shelf barkers, free standing display units, and even a set of funky “chip-cone” dump bins – all designed to catch the eye and shout out the irresistible message: “They’re Back!”
As well as making a splash in-store, we also used our innovative AR (augmented reality) technology to create a series of interactive head office events, inviting people to net themselves a virtual fish and photograph their catches for posterity.
Consumer response to the relaunch has been overwhelmingly positive, with social media spreading the word at an astonishing rate. Here’s what Stuart Wilson, Chief Marketing Officer at Burton’s Biscuits, has to say about the event:
Consumers and the trade have been petitioning for the reintroduction of Burton’s Fish‘n’Chips through high profile campaigns which have grown in momentum recently. Now is definitely the right time to reintroduce Burton’s Fish‘n’Chips to complement our existing range of Great British brands.
It’s official – Juice Creative is one of the top marketing services agencies outside London!
How do we know this? Because we’ve just been ranked in 31st place in the Top 100 list published by The Drum and Recommended Agency Register (RAR). The RAR Top 100 list ranks agencies according to their financial performance, highlighting the 100 most successful agencies located outside the M25 boundary.
But it’s not just about the money. To be eligible for the RAR Top 100 list in the first place, agencies have to prove excellence in customer satisfaction, according to strict criteria laid down by RAR. So Juice Creative’s ranking is based on the most important thing of all – what our clients REALLY think of us.
The Drum is the PPA Business Magazine of the Year and the UK’s most visited marketing news website. RAR is a searchable database of marketing suppliers used extensively by marketing and procurement professionals.
Earlier this year, Tesco invited customers into its refurbished Tesco Extra store in Watford. The new-look store is being touted as the very latest thing- nothing less than a ‘shopping and leisure destination’. With its moody lighting and clearly defined retail zones, it’s more like a department store than a supermarket. Speaking on the Design Week website, David Dalziel (group creative director at Dalziel & Pow) had this to say about the concept:
There’s much to admire in this ambitious fusion of value and indulgence shopping. The brand collaborations that form this offer are particularly eye-catching and reflect a growing consumer demand for authentic experiences.
The notion of giving consumers a more ‘human’ environment in which to shop is an appealing one. But here’s a note of caution from Alex Johns (managing partner at Worth Retail), speaking in The Drum:
Do the public really want everything under one roof? As a ‘traditional’ shopper I don’t really like the fact that a supermarket is turning itself into a department store where you can actually go and have lunch.
So does Tesco’s recent venture really represent the retail experience of the future? It’s certainly sending a clear message to the online consumer. ‘If you think it’s cosy shopping from your sofa,’ it’s saying, ‘think how much more comfortable you could be in our warm and friendly store!’
But what if you’re not a fan of superstores, however well-dressed they are? Isn’t this just another nail in the coffin of the traditional high street? Isn’t this just the emperor of big business putting on new clothes?
Or might it just be the start of a trend that will help bring the high street back to life?
Think about it. If it’s comfort you’re after, what better shopping experience is there than the one you have on holiday? You’re relaxed, the sun’s shining, the kids are happy and here you are, strolling down a quaint little high street surrounded by boutique shops. Now imagine you can capture that feeling in a bottle. How do you distill it? How do you apply it to your home town?
You do it by creating retail environments that make you smile. Tesco’s new store, on one level at least, is an attempt to do that. Love it or hate it, you can’t deny it’s a step in a new direction. And perhaps it will pave the way for smaller retailers to reclaim the territory they – and the great British public – once held so dear.
FSC Friday – an annual event run by the Forest Stewardship Council – is a global celebration of forests. This year the festivities happened on 27th September. We took part by (amongst other things) encouraging all our staff to wear green.
So why are we still talking about it now? Because, with a closing date of 31st October 2013, the FSC Poster Competition is still very much up and running!
The competition is aimed at raising awareness about the FSC and its mission to promote the responsible management of the world’s forests, with an ongoing commitment to being environmentally appropriate, socially beneficial and economically prosperous. Talking about the competition, Nick Taylor, director of Juice Creative, said:
We have recently become FSC Certified and so really wanted to get involved in FSC Friday. We have decided to share some of our design industry knowhow to help others become engaged by the work of the FSC and also get really excited about the wonderful world of design.
Prizes are available for winners in each of the following age categories: 6 and under, 7-8, 9-11, 12-16, 17 and over. With three weeks still to go before the closing date, we decided this was the perfect time to offer a few suggestions about how to make your poster really stand out from the crowd.
Juice Top Tips for Poster Design
- Be simple – A single-minded approach is always best. Look for that one great idea and communicate it in a clear, memorable way.
- Be hard-hitting – Most people glance at posters for just a few seconds. If you really want to grab their attention, you’ve got to sock them right between the eyes.
- Be unexpected – The human mind is stimulated by anything out of ordinary. Make your poster memorable by using imagery in an unusual way.
- Be consistent – Make sure everything about your poster joins up: images, copylines, supporting text, colours … everything must work together to achieve that common goal: to get noticed.
- Be playful – Whether the end result is light-at-heart or deadly serious, it’s critical you get a kick out of the creative process. Whatever you end up with – enjoy it!
To enter the FSC Poster Competition, first design your poster (don’t forget to use the tips above). Include your name, address and either a telephone number or email address and your age on the 31st August 2013 if you are 16 or under. Then send it to: FSC UK, 11 – 13 Great Oak Street, Llanidloes, Powys, SY18 6BU by 31st October 2013.
We’re surrounded by imagery. Advertising is everywhere, whether its in print or digital form. We’re under constant bombardment from traditional broadcasting, down the phone line or fibre-optic cable or via our wi-fi connections. There’s just no stopping the flood.
Not only are there more images around than ever before, but we’ve also got more ways than ever to absorb them: TVs, tablets, smartphones and even the venerable PC. And yes, I’ve heard you can still go down to your local news-stand and pick up a printed magazine. Nowadays there’s no excuse for failing to have a viewing device with you at all times. The only time you get to switch off is when you close your eyes and go to sleep. But Google are probably working on that.
Add to that the frankly mind-boggling range of resources available to the modern graphic designer. Like all studios, we have a bunch of favourite websites we visit regularly to get our creative juices flowing. Here’s a small sample:
You’d think all this complexity means the process of design is becoming more complicated too. To some degree that’s true. It’s no longer good enough to design something beautiful that works only on an A4 page and maybe, if you really push the boat out, a 48-sheet billboard. You have to think multimedia. How good does this logo look when it’s reduced to a quart of pixels crammed into the pint-pot of a web banner? Can you keep your typestyles consistent across multiple platforms and operating systems? How will those devilishly intricate graphics look when they’re projected on to the side of a skyscraper for that all-important PR stunt?
Fair enough. But this means it’s more vital than ever that designers don’t confuse the medium with the message. Despite the ever-expanding variety of media available, the fundamental objective of all graphic communication is, well, to communicate. Good design means delivering a clear message with maximum impact. In that respect, the whole business of advertising and promotion hasn’t changed one bit.
In fact, the torrent of visuals we’re now subjected to makes it even more important to send out the clearest possible signal. How else are you going to cut through all the noise?
So how do you do that? The same way as always: tell a strong story backed up by unforgettable images and supported by an irresistible call to action.
We love trees! Why wouldn’t we? Without trees, we wouldn’t be able to enjoy a walk in the woods or toast marshmallows over a roaring log fire. Trees fill up the atmosphere with oxygen, which is handy if you like breathing. Anyway, without trees, where would all the Ewoks live?
Joking aside, we believe it’s really important for all companies to put their money where their mouth is when it comes to the environment. In a business like ours, where we deal with large quantites of printed material on a daily basis, using resources responsibly is always going to be high on the agenda.
That’s why we’re especially proud to announce that, as of this week, Juice Creative has been fully certified by the Forest Stewardship Council in recognition of our green credentials. Our new status means we now hold a FSC Chain of Custody certificate for the design, print and supply of printed stationery and promotional material.
So what does that mean for our business – and in particular for our clients? Here’s what the FSC has to say about the certificate:
FSC Chain of Custody certification allows companies to label their FSC products, which in turn enables consumers to identify and choose products that support responsible forest management.
But what exactly is the FSC? It’s a global organisation whose mission it is to promote ethical forest management throughout the world. Its three key aims are to support forestry that’s environmentally appropriate, socially beneficial and economically viable. Not surprisingly – just like us – those folk at the FSC really love trees.
Here at Juice Creative, our corporate colour has always been green. The FSC certificate proves our working practices are too.
We love projects that get our creative juices flowing – well, with a name like ours, is that any surprise? Here’s a job that got our taste buds tingling too: a mouth-watering product catalogue we designed recently for global bakery business Délifrance.
This particular catalogue is a real milestone for our client, marking as it does their 3oth anniversary. Not that 1983 is the earliest point in the company’s evolution.
It all started way back in 1918 with the creation of Grand Moulins de Paris, the parent company of what later became Délifrance. Now part of the Nutrixo Group, Délifrance is a major French manufacturer of frozen breads, savouries, viennoiseries and pastries, with an ongoing commitment to using high-quality ingredients and original recipes to create that authentic French taste.
Oh, and did you know that Délifrance also invented the part-baked baguette?
The product catalogue we designed to show off their tempting treats covers the entire UK range. Of course, the key to selling food product off the page is outstanding photography, so we didn’t hold back on that score.
Then there’s all the essential technical information and product features. With over 100 pages in the catalogue, as you can imagine, there’s quite a lot of it. With a brochure this size, ease of navigation becomes an important concern. For that reason, we clearly defined the various categories using a special double-page spread, and colour-coded the pages accordingly.
The resulting design is both simple to browse and luxurious to look at. It’s also – in our humble opinion – rather delicious!
The Juice Creative project portfolio is an ever-expanding gallery of the work coming out of our design studio and production facility. In many respects it’s the heart of our website, which is why we’re taking a moment here to shout about its many features.
Firstly, it’s packed full of great design projects, each one presented in handy bite-sized pieces. Never mind all those rambling paragraphs about how we did this and why we did that. When you visit the Juice portfolio, what you’ll get is a brief case study featuring great pictures and succinct text – just enough to satisfy your appetite without giving you indigestion.
Secondly, you can view the portfolio by category. Interested in sales promotion? Simple. Just click the appropriate tab at the head of the page and our database will automatically filter out everything else. The same applies whatever you’re interested in, from advertising to exhibitions, digital to in-store. If you’re having trouble choosing from our attractive array of offerings, well, you’ll just have to browse through the whole lot from beginning to end (modesty prevents us from pointing out this is actually a fantastic way to spend an afternoon).
Finally, the portfolio never stands still. This month alone we’ve added four new projects to the website … and there are plenty more waiting in the wings. So, in the unlikely event that you don’t find what you’re looking for, simply bookmark the page and come back soon!
We’re really proud of this Bic stationery display unit we designed and produced, and which has just starting appearing in stores around the UK. The cross-shaped concept maximises the number of product facings. Add in that cheeky central bin shaped like a pencil and you’ve got a merchandising feature that not only looks good, but works hard too. No wonder the store manager we spoke to described it as ‘one of the best display units I’ve ever seen.’