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Oakley Heritage Collectors Box

Oakley Exclusive Heritage Collectors Box

Great products need superb packaging, and great brands demand the very highest standards from their design agencies. So we were delighted when Oakley asked us to create a presentation box to showcase three products from their innovative range of sunglasses.

A world-renowned manufacturer of sports performance equipment and lifestyles pieces, Oakley was founded on the concept of “inventions wrapped in art”. Focusing on this statement, our design team explored a variety of packaging forms and opening mechanisms that would best reflect the company’s unique design ethos.

The sleek exterior of the finished presentation box conceals a dazzling interior designed to present Oakley’s Eyeshade, Razor Blade and Frogskin sunglasses. Clean design, carefully-selected materials and a smooth opening mechanism all combine to make this a piece of luxury packaging to be proud of.

The Oakley Heritage Collectors Box is available exclusively from ShadeStation for just £455. Here’s what one satisfied customer has already written about their lavish purchase:

Lovely collectors box, keeps your glasses well protected. Worthy of any Oakley collector!

Bringing back Burton’s Fish’n’Chips

Burton's Fish'n'Chips Share BagYes, it’s true – Britain’s favourite retro snack is back! Popular 1980s nibbles Burton’s Fish‘n’Chips, recently voted the nation’s favourite retro snack by readers of The Sun, have returned to the shelves.

Nearly one third of people who took part in the national newspaper poll voted for Fish‘n’Chips, creating a unique opportunity for Burton’s Biscuits to engage with all those customers hungry for nostalgia … and to excite a whole generation unfamiliar with the mouth-watering brand and ready to get their taste buds wrapped around something new.

Having won a competitive creative pitch, Juice Creative took on the task of designing and delivering the Burton’s Fish‘n’Chips in-store launch campaign. First came the trade communications, showcasing our cheeky takeaway sales presenters.

Once we’d engaged the buyers, we created a suite of mouth-watering in-store promotion and display items – including posters, shelf barkers, free standing display units, and even a set of funky “chip-cone” dump bins – all designed to catch the eye and shout out the irresistible message: “They’re Back!”

As well as making a splash in-store, we also used our innovative AR (augmented reality) technology to create a series of interactive head office events, inviting people to net themselves a virtual fish and photograph their catches for posterity.

Consumer response to the relaunch has been overwhelmingly positive, with social media spreading the word at an astonishing rate. Here’s what Stuart Wilson, Chief Marketing Officer at Burton’s Biscuits, has to say about the event:

Consumers and the trade have been petitioning for the reintroduction of Burton’s Fish‘n’Chips through high profile campaigns which have grown in momentum recently. Now is definitely the right time to reintroduce Burton’s Fish‘n’Chips to complement our existing range of Great British brands.

Burton's Fish'n'Chips in-store campaign by Juice Creative

Juice Creative is a RAR Top 100 Agency

Juice Creative RAR Top 100 Agency 2013It’s official – Juice Creative is one of the top marketing services agencies outside London!

How do we know this? Because we’ve just been ranked in 31st place in the Top 100 list published by The Drum and Recommended Agency Register (RAR). The RAR Top 100 list ranks agencies according to their financial performance, highlighting the 100 most successful agencies located outside the M25 boundary.

But it’s not just about the money.  To be eligible for the RAR Top 100 list in the first place, agencies have to prove excellence in customer satisfaction, according to strict criteria laid down by RAR. So Juice Creative’s ranking is based on the most important thing of all – what our clients REALLY think of us.

The Drum is the PPA Business Magazine of the Year and the UK’s most visited marketing news website. RAR is a searchable database of marketing suppliers used extensively by marketing and procurement professionals.

Retail of the future?

Earlier this year, Tesco invited customers into its refurbished Tesco Extra store in Watford. The new-look store is being touted as the very latest thing-  nothing less than a ‘shopping and leisure destination’. With its moody lighting and clearly defined retail zones, it’s more like a department store than a supermarket. Speaking on the Design Week website, David Dalziel (group creative director at Dalziel & Pow) had this to say about the concept:

There’s much to admire in this ambitious fusion of value and indulgence shopping. The brand collaborations that form this offer are particularly eye-catching and reflect a growing consumer demand for authentic experiences.

The notion of giving consumers a more ‘human’ environment in which to shop is an appealing one. But here’s a note of caution from Alex Johns (managing partner at Worth Retail), speaking in The Drum:

Do the public really want everything under one roof? As a ‘traditional’ shopper I don’t really like the fact that a supermarket is turning itself into a department store where you can actually go and have lunch.

Retro store

So does Tesco’s recent venture really represent the retail experience of the future? It’s certainly sending a clear message to the online consumer. ‘If you think it’s cosy shopping from your sofa,’ it’s saying, ‘think how much more comfortable you could be in our warm and friendly store!’

But what if you’re not a fan of superstores, however well-dressed they are? Isn’t this just another nail in the coffin of the traditional high street? Isn’t this just the emperor of big business putting on new clothes?

Or might it just be the start of a trend that will help bring the high street back to life?

Think about it. If it’s comfort you’re after, what better shopping experience is there than the one you have on holiday? You’re relaxed, the sun’s shining, the kids are happy and here you are, strolling down a quaint little high street surrounded by boutique shops. Now imagine you can capture that feeling in a bottle. How do you distill it? How do you apply it to your home town?

You do it by creating retail environments that make you smile. Tesco’s new store, on one level at least, is an attempt to do that. Love it or hate it, you can’t deny it’s a step in a new direction. And perhaps it will pave the way for smaller retailers to reclaim the territory they – and the great British public – once held so dear.

Elementary design

Boy with Bullhorn

We’re surrounded by imagery. Advertising is everywhere, whether its in print or digital form. We’re under constant bombardment from traditional broadcasting, down the phone line or fibre-optic cable or via our wi-fi connections. There’s just no stopping the flood.

Not only are there more images around than ever before, but we’ve also got more ways than ever to absorb them: TVs, tablets, smartphones and even the venerable PC. And yes, I’ve heard you can still go down to your local news-stand and pick up a printed magazine. Nowadays there’s no excuse for failing to have a viewing device with you at all times. The only time you get to switch off is when you close your eyes and go to sleep. But Google are probably working on that.

Add to that the frankly mind-boggling range of resources available to the modern graphic designer. Like all studios, we have a bunch of favourite websites we visit regularly to get our creative juices flowing. Here’s a small sample:

You’d think all this complexity means the process of design is becoming more complicated too. To some degree that’s true. It’s no longer good enough to design something beautiful that works only on an A4 page and maybe, if you really push the boat out, a 48-sheet billboard. You have to think multimedia. How good does this logo look when it’s reduced to a quart of pixels crammed into the pint-pot of a web banner? Can you keep your typestyles consistent across multiple platforms and operating systems? How will those devilishly intricate graphics look when they’re projected on to the side of a skyscraper for that all-important PR stunt?

Fair enough. But this means it’s more vital than ever that designers don’t confuse the medium with the message. Despite the ever-expanding variety of media available, the fundamental objective of all graphic communication is, well, to communicate. Good design means delivering a clear message with maximum impact. In that respect, the whole business of advertising and promotion hasn’t changed one bit.

In fact, the torrent of visuals we’re now subjected to makes it even more important to send out the clearest possible signal. How else are you going to cut through all the noise?

So how do you do that? The same way as always: tell a strong story backed up by unforgettable images and supported by an irresistible call to action.


Délifrance Product Catalogue

Delifrance Brochure - CoverWe love projects that get our creative juices flowing – well, with a name like ours, is that any surprise? Here’s a job that got our taste buds tingling too: a mouth-watering product catalogue we designed recently for global bakery business Délifrance.

This particular catalogue is a real milestone for our client, marking as it does their 3oth anniversary. Not that 1983 is the earliest point in the company’s evolution.

It all started way back in 1918 with the creation of Grand Moulins de Paris, the parent company of what later became Délifrance. Now part of the Nutrixo Group, Délifrance is a major French manufacturer of frozen breads, savouries, viennoiseries and pastries, with an ongoing commitment to using high-quality ingredients and original recipes to create that authentic French taste.

Oh, and did you know that Délifrance also invented the part-baked baguette?

Delifrance Brochure - PageThe product catalogue we designed to show off their tempting treats covers the entire UK range. Of course, the key to selling food product off the page is outstanding photography, so we didn’t hold back on that score.

Then there’s all the essential technical information and product features. With over 100 pages in the catalogue, as you can imagine, there’s quite a lot of it. With a brochure this size, ease of navigation becomes an important concern. For that reason, we clearly defined the various categories using a special double-page spread, and colour-coded the pages accordingly.

The resulting design is both simple to browse and luxurious to look at. It’s also – in our humble opinion – rather delicious!

Juice Creative project portfolio

Juice Creative project portfolioThe Juice Creative project portfolio is an ever-expanding gallery of the work coming out of our design studio and production facility. In many respects it’s the heart of our website, which is why we’re taking a moment here to shout about its many features.

Firstly, it’s packed full of great design projects, each one presented in handy bite-sized pieces. Never mind all those rambling paragraphs about how we did this and why we did that. When you visit the Juice portfolio, what you’ll get is a brief case study featuring great pictures and succinct text – just enough to satisfy your appetite without giving you indigestion.

Secondly, you can view the portfolio by category. Interested in sales promotion? Simple. Just click the appropriate tab at the head of the page and our database will automatically filter out everything else. The same applies whatever you’re interested in, from advertising to exhibitions, digital to in-store. If you’re having trouble choosing from our attractive array of offerings, well, you’ll just have to browse through the whole lot from beginning to end (modesty prevents us from pointing out this is actually a fantastic way to spend an afternoon).

Finally, the portfolio never stands still. This month alone we’ve added four new projects to the website … and there are plenty more waiting in the wings. So, in the unlikely event that you don’t find what you’re looking for, simply bookmark the page and come back soon!

"Bic to School" display unit

Bic Display Unit

We’re really proud of this Bic stationery display unit we designed and produced, and which has just starting appearing in stores around the UK. The cross-shaped concept maximises the number of product facings. Add in that cheeky central bin shaped like a pencil and you’ve got a merchandising feature that not only looks good, but works hard too. No wonder the store manager we spoke to described it as ‘one of the best display units I’ve ever seen.’


All aboard the shopper journey

Shopper JourneyWe all know what’s meant by “shopper journey”, don’t we? It’s the precise pathway taken by a consumer when they lever themselves off the couch and drive themselves to the local retail park to buy that special product they’ve had their eye on for a while.

If you’re the one in charge of selling that product, all you’ve got to do is engage the consumer at the right touchpoints along the journey and you’re pretty much guaranteed a sale. Simple, right? Well, it might be, if the shopper journey was as straightforward as that.

But it isn’t.

Take comparison shopping, for example, which might begin on the couch (as our imaginary consumer browses buying options on their smart TV) and continue all the way to the point of purchase (as the same consumer compares prices on their equally smart phone). Between the two there’s a lot of potential touchpoints, and lot of potential for a change of heart.

Even when the product’s sold and the customer’s left the store, the journey isn’t over. A quick post on Facebook or a review on a consumer website both count as another stop along the way. The shopper journey isn’t a single mainline route. It’s a complex, interconnecting network whose rails go both above and below ground. Occasionally there may even be an interconnecting bus service.

That’s why, when you’re thinking about an in-store campaign, you have to look outside the store too. In fact, you have to look everywhere. Everything’s connected. It’s not about just going from A to B. It’s about going from A to Z, and taking in every other letter along the way. Failing to take a holistic approach is like trying to run a railroad without any junctions: you might get up a good head of steam, but you’re never actually going to go anywhere.

So, when we tell you we’re in-store specialists, don’t imagine we’ve got our heads buried in the aisles. We haven’t. Our heads are exactly where they should be: stuck out of the window, taking in the view. It’s only by looking to the horizon that we get to imagine all the fabulous ideas that nobody’s ever thought of before.

Just like shoppers, we’re on a journey too.

Happy Eggs sell like hot cakes

Happy Egg Bulker

We’re always happy when we spot our creations out in the wild. Even more so when we see they’re doing their job properly. When we noticed how much stock had already been sold from the eye-catching in-store bulker we designed recently for The Happy Egg Company, it’s no wonder we left the store grinning from ear to ear!