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The World’s Biggest Rainbow Mosaic

Rainbows Hospice postcard challenge

It isn’t every day Juice Creative gets involved with a world record attempt. But today, Friday 17th April 2015, is one of those days!

We’re helping Rainbows Hospice in their attempt to break the Guinness World Record for the World’s Biggest Postcard Mosaic. We’ve collected around 40,000 of postcards through a special Rainbows 20th Birthday campaign – developed by Juice – in which people were invited to take a colourful “rainbow selfie” and submit their picture to become part of the mosaic.

Then, just this morning, we just unleashed 40 volunteers to tackle the enormous task of assembling the postcards into a huge rainbow. When completed, this momentous mosaic which will measure roughly 30m x 21m, smashing the current world record by a considerable margin!

Our record-breaking attempt is taking place at the Manheim Car Auctions Hangar, Bruntingthorpe and is already enjoying bags of press, radio and television coverage. Along with Rainbows, we’ll be tweeting about it all day, and our crew is busy creating a time-lapse film of the whole event.

Watch the live feed from the event below … and wish us luck!

About Rainbows Hospice for Children and Young People

Rainbows Hospice covers the whole of the East Midlands, providing care and support for the region’s children and young people who need it the most.

Rainbows opened its doors in 1994 and this year is celebrating its 20th birthday. Since its official opening in April 1995 by HRH Prince of Wales, thousands of children, young people, their families, siblings, relatives and friends from across the East Midlands have used the hospice.

It’s every parent’s worst nightmare to be told their child will die before them. But for an estimated 20,000 families across the UK, this is a reality. Some of these children will die when they’re very young, while others will deteriorate slowly over a number of years. In most cases, full-time care falls to the parents – 24 hours a day, seven days a week.

Rainbows Hospice for Children and Young People helps children and families in these situations with the emotional and physical challenges they face, helping them to make the most of life. The hospice supports families from Leicestershire, Derbyshire, Nottinghamshire, Lincolnshire, Rutland and north Northamptonshire.

Richard III Ledger Stone Revealed

King Richard II Ledger Stone DisplayThe remains of King Richard III are currently lying at Leicester Cathedral, in advance of his reburial on Thursday 26th March 2015. The skeleton of King Richard was unearthed in 2012, during the excavation of the medieval friary of the Grey Friars beneath a car park in Leicester city centre.

The story of this incredible discovery is told at Leicester’s King Richard III Visitor Centre, which is currently displaying a brand new exhibit created by Juice Creative: the famous Ledger Stone.

The Ledger Stone formerly lay in the chancel of Leicester Cathedral. However, the reburial of King Richard III means that the stone needed to be moved. As part of the relocation process, it is now on loan to the Visitor Centre.

Juice Creative took on the formidable task of designing, producing and installing the bespoke display in the space of just three weeks, ready for the reburial ceremony. The Ledger Stone display unit is manufactured from brushed stainless steel, and incorporates LED lighting and interpretive graphics.

Incorporating the Ledger Stone into the display was no easy task. The massive memorial stone weighs over 300kg, and it took a team of seven men to lift it into place.

King Richard’s coffin is now on public view at Leicester Cathedral. For the latest updates on events leading up to his final reinternment, follow the King Richard II Vistor Centre on Twitter.

Juice Retail Report – January 2015

Juice Retail Report - January 2015

The January 2015 edition of our regular Juice Creative Retail Report contains 88 pages of images and insight exploring the latest retail trends, including exclusive photographic research showing what’s been happening in-store. The retail report’s content is divided into 22 categories, including Cooking Sauces, Healthcare, Ready Meals and many more.

This month, we’ve also included a special section looking at the Price War currently being waged by the UK’s major grocery stores. As the report comments:

You have only to step into the car park of one of the Big Four retailers to see that the Price War is a massive focus for them. At the same time, they are all being squeezed by the march of the Discounters. What we are interested in is which retailers are doing a great job of communicating their price messages in-store. It will be really interesting to see how these campaigns evolve – and for how long they continue. We’ll be keeping our beady eye on each retailer’s business results, to see if there is any correlation between them and the activities we observe in-store.

To download our latest Retail Report, just visit our free subscription page. If you’d like a sneak preview, below is a brief extract from the January 2015 edition:

Sainsbury's Halloween aisle fins

This Tesco foyer display works well in their Price War campaign, hammering home the “branded cheaper” message.

Fox's Biscuits floor sticker

Very clever parasite unit for Tic Tac – the hooks are part of the base, and simply click out and connect to make it hang.

Daim display unit

We love the gorgeous design of this free-standing Vaseline unit – even if its base isn’t standing up to the rigours of Tesco!

Finalists in the RAR Awards 2015

RAR Awards 2015

We’re thrilled to be finalists in the RAR Awards 2015, in the Promotional Marketing category – one of the few combined categories within this year’s awards structure. That means we’ve been nominated against agencies of all shapes and sizes, some much larger than Juice Creative. It’s a privilege to find ourselves up against such stiff competition!

The RAR Awards nominations are unique in that they’re driven entirely by client feedback. Finalists and winners are selected using ratings and references from their clients. The criteria under scrutiny include creativity, effectiveness, strategic thinking, client service and more. The ratings cover services from advertising, design and direct marketing through to PR and events – the full range of marketing disciplines.

This is what makes the RAR Awards different from any other agency awards. An award from the RAR proves that an agency delivers outstanding results and the highest levels of client satisfaction.

The RAR Awards 2015 ceremony takes place on Wednesday 22nd April, at the London Marriott Hotel, Grosvenor Square W1K 6JP. There’s a drinks reception at 6:45pm, followed by a three-course meal and after-dinner address from a guest speaker. Following that, the awards themselves will be presented.

We hope to see you there!

Surprise! Here’s our latest press ad

Juice Creative Press Ad - Surprise

Surprise! Our latest press ad is making a big impact.

If you’ve forgotten just how creative a design agency can be, then let Juice Creative open your eyes. Innovation is at the heart of our creative approach. Most important of all, we always deliver on our promises. So contact us now – with our 100% quality creative guarantee, what have you got to lose?

Gearing up for the Business Awards

Creative Industries Business of the YearWe’re very proud to have won several industry awards during 2014 – including being named Creative Industries Business of the Year in the prestigious Leicester Mercury Business Awards.

Since receiving the award, we’ve had a great year working on some really exciting projects. So we’ve decided to throw our hat in the ring again, putting ourselves forward in several categories for the Leicester Mercury Business Awards 2015.

Nominations closed on 30th January 2015, which means our submissions will now go through an intensive three-week judging process, which will decide on a shortlist of three entrants per category. The winners will be announced at the awards evening, to be held at the Maher Centre on Thursday 23rd April. Tickets for the event are available now from the Leicester Mercury Media Group.

Here’s what David Simms, Leicester Mercury managing director and publisher, had to say about this year’s entries:

We have had some real quality businesses enter this year, including a number of organisations who have never previously been involved. I am really excited to see who the winners will be at what promises to be another fantastic awards evening on April 23.

We’re under no illusions. Leicestershire is a hotbed of creative business talent, so the opposition is stiff. But, whether we get through to the next round or not, we’re thrilled to be competing against such a formidable array of contestants.

May the best business win!

About the Leicester Mercury Business Awards

The aim of the Leicester Mercury Business Awards is to celebrate success, recognise achievement and highlight the innovative companies and individuals who are putting Leicestershire on the map. Its focus is not only on those who succeed by boosting the economy, but also on those who make a positive contribution to the local community.

Last Minute Christmas Heroes

The Unsung Hero of Christmas - Juice CreativeLast year, we created a unique illustrated book specially for Rainbows Hospice for Children and Young PeopleThe Unsung Hero of Christmas was written, designed and illustrated entirely by the in-house creative team here at Juice. It sold widely throughout the East Midlands region, with 100% of the proceeds going directly to Rainbows!

It might be a little late to order this festive treat for Christmas Day, but we’d be crackers if we didn’t tell you our book is now on special offer at the Rainbows online store. And with every penny going directly to help young people with life-limiting and life-threatening conditions, you’d be just as crackers not to snap up a copy right now.

The Unsung Hero of Christmas is a snip at just £2.99. Go on – make someone’s Christmas merry!

Juice Retail Report – October 2014

Juice Retail Report - October 2014

The October edition of our regular Juice Creative Retail Report contains 123 pages of exclusive photos and insight into the latest in-store retail trends. The content is broken into 24 categories, from Bakery and Biscuits, to Petcare, Toys, Halloween and – of course – Christmas.

In our “We’ve Noticed” feature, we’ve got something to say about the current popularity of one particular colour for merchandising and point of sale. Yes, in the retail environment, it appears that black is back.

To download our latest Retail Report, just visit our free subscription page. If you want a sneak preview, here’s a brief extract from the October 2014 edition:

Sainsbury's Halloween aisle fins

These Halloween aisle fins in Sainsbury’s really bring the season to spooky life …

Fox's Biscuits floor sticker

We love the crumb effect on this Fox’s Biscuits floor sticker, spotted in Morrisons …

Daim display unit

The giant candy bar creates a great impact on this unit at East Midlands Airport …

RAR Top 100 Agencies Outside London

RAR top 100 agencies outside londonWe’re delighted to announce that Juice Creative is one of the RAR Top 100 Agencies Outside London!

This annual list is published by The Drum in association with the Recommended Agency Register (RAR), and ranks agencies on a number of key financial criteria. In order to earn its place on the RAR list, the agency must also prove itself in terms of client satisfaction.

There are some great names on the list, and we’re proud to be in their company … and also proud to be flying the flag for all those powerhouses of creativity that exist outside the capital.

Juice Wins Rainbows Business Award

Nick Taylor and Susie Ackland of Juice Creative receive the Rainbows Business Award for "Corporate Gift in Kind" from Andy Nash, Operations Director of Opus Energy, and Brenda Penny, longest-serving member of the Rainbows Hospice staff.

Nick Taylor and Susie Ackland of Juice Creative receive the Rainbows Business Award for “Corporate Gift in Kind” from Andy Nash, Operations Director of Opus Energy, and Brenda Penny, longest-serving member of the Rainbows Hospice staff.

We’re proud to have picked up a number of awards this year, but none is more special than the one we received last week at the Rainbows Business Awards 2014.

The Rainbows Business Awards is an annual event held by Rainbows Hospice for Children and Young People. Its purpose is to celebrate the amazing support received by the hospice from companies and their staff from across the East Midlands.

The Unsung Hero of Christmas - Juice CreativeWe’ve enjoyed a fantastic relationship with the Rainbows Hospice during the past year, beginning with our special festive Rainbows book – The Unsung Hero of Christmas – and coming right up to date with the giant mural we’ve just completed in their Young Persons’ Lounge.

In recognition of our contributions, Rainbows announced us winners of the “Corporate Gift in Kind” award, which is given to a company that’s donated its services or products to Rainbows over the past year.

About Rainbows Hospice for Children and Young People

Rainbows Hospice covers the whole of the East Midlands, providing care and support for the region’s children and young people who need it the most.

Rainbows opened its doors in 1994 and this year is celebrating its 20th birthday. Since its official opening in April 1995 by HRH Prince of Wales, thousands of children, young people, their families, siblings, relatives and friends from across the East Midlands have used the hospice.

It’s every parent’s worst nightmare to be told their child will die before them. But for an estimated 20,000 families across the UK, this is a reality. Some of these children will die when they’re very young, while others will deteriorate slowly over a number of years. In most cases, full-time care falls to the parents – 24 hours a day, seven days a week.

Rainbows Hospice for Children and Young People helps children and families in these situations with the emotional and physical challenges they face, helping them to make the most of life. The hospice supports families from Leicestershire, Derbyshire, Nottinghamshire, Lincolnshire, Rutland and north Northamptonshire.