Look inside the May/June 2016 edition of our regular Juice Creative Retail Report and you’ll find 155 pages of exclusive photos and insight exploring the latest retail trends. In the course of our research this month, we looked at 16 distinct categories, from Confectionery to Healthcare, Toys to Household. We also explored the seasonal aisles, and made sure we recorded anything else that captured our interest.
The category in which we won the award is “Shop in Shop”, and the prize-winning project is the launch of Oakley Prizm™, a range of snow goggles using a revolutionary lens technology designed to enhance contrast and visibility.
There were 219 entries in the POPAI awards this year – that’s the highest on record. 68 awards were handed out in total, over a total of 25 categories.
The POPAI Awards represent the best the retail marketing industry has to offer in all areas of in-store communication. With a revised format, this year’s awards will be judged by a distinguished panel of leading retail and brand experts. The POPAI Awards 2015 winners were announced on Thursday 3 September, in a special gala dinner at the Lancaster London Hotel.
It’s hard work being creative. That’s why we like to let off steam once in a while. And what better way to do it than throwing ourselves into a paintball session?
Last week, two crack teams from Juice Creative went head to head in the wilds of Leicestershire. Camouflage gear was donned. Paint guns were toted. Friendly colleagues became mortal enemies as, for a couple of frantic hours, the boys and girls of Juice ran around the woods like mad things and shot the living daylights out of each other.
The photograph shows how the teams looked before the battle. We wanted to show you what they looked like afterwards. In the end, we decided against it.
It wasn’t a pretty sight.
We’re delighted to announce that Juice Creative has been nominated in the POPAI Awards 2015. The category is “Shop in Shop”, and the project that won us the nomination was the launch of Oakley Prizm™, a range of snow goggles using a revolutionary lens technology designed to enhance contrast and visibility.
The POPAI Awards represent the best the retail marketing industry has to offer in all areas of in-store communication. With a revised format, this year’s awards will be judged by a distinguished panel of leading retail and brand experts. The nominations for the 2015 Awards were announced at an exclusive event in central London hosted by Declan Curry.
The POPAI Awards 2015 winners will be announced on Thursday 3 September, in a special gala dinner at the Lancaster London Hotel. Click here to book your place.
“Let’s have a meeting!” Those four little words are enough to strike dread into the hearts of many a seasoned professional.
Not at Juice Creative.
Meetings lie at the heart of everything we do. Creative meetings. Production meetings. Meeting with clients. Meetings with suppliers. How can you understand a brief if you never meet the people who are delivering it? How can you collaborate with your colleagues if you never sit round the same table together? You’ve heard the phrase “two heads are better than one”, but how can you get two (or more) heads together without … you guessed it … arranging a meeting?
At Juice Creative, we do everything we can to make our meetings as vigorous, creative and engaging as possible. That’s why we’ve created this gorgeous set of four custom-made Juice notebooks, each with its own collectible cover:
- Record – “to set down in writing for later reference”
- Write – “to mark coherent letters, words or other symbols on a surface”
- Imagine – “to form a concept”
- Read – “to comprehend the meaning of”
So how can you get hold of a copy? By arranging a meeting, of course. If you have a project you’d like to discuss, just get in touch. Who knows – you might even become the proud possessor of an exclusive Juice notebook yourself.
Most design companies would agree that keeping your portfolio up to date is a never-ending task. In fact, it’s a bit like painting the Forth Bridge! Still, over the past couple of weeks we’ve managed to upload some of our favourite recent projects … and we’re busily preparing lots more.
Here’s a few examples from our latest body of work …
First up is this vibrant in-store and trade campaign for Maryland Mixems. Our client Burton’s Biscuits asked us to create a full suite of communications material to promote the launch of this new range of cookies containing special ingredients like candy shells, fruit jellies, chocolate chunks and toffee popcorn.
Taking our cue from the bright colours of both the packaging and the special ingredients, we developed a versatile range of design assets. As well as designing trade and consumer ads, and various items of POS, we also created brand guidelines to ensure the consistent application of our new look-and-feel across all applications.
Second is this stylish new brochure we designed for Aqata, a UK company with around 30 years of experience designing and manufacturing luxury shower enclosures and showering products. The client wanted to promote the family-owned nature of their business, with an emphasis on quality and craftsmanship.
We developed a new luxury look for the Aqata brochure built around high-quality photography – which we art directed – and a suite of cutting edge CG product renderings.
In terms of layout, we rebuilt the brochure from the ground up, to ensure clarity of communication and ease of navigation. We also incorporated feature spreads highlighting special design elements and hand-crafted details.
Finally we have this slick in-store demonstration system for Oakley Prizm™, a range of snow goggles using a revolutionary lens technology designed to enhance contrast and visibility.
For this one-off display in Oakley’s flagship store, we designed a simple, monolithic pedestal to make the most of the eye-catching Oakley Prizm graphics, and to support the video display essential to the interactive shopper experience.
For more details about these and other projects, visit our portfolio page.
Run by The Lord’s Taverners – the UK’s leading cricket and disability sports charity – The Gauntlet is a fun-filled event in which local teams compete in a number of wacky challenges. This year’s inaugural event, held on Thursday 4th June, 2015, saw teams tackling various crazy stunts including:
- Matching up over-sized socks in an enormous suds-filled washing machine!
- Racing down a special course wearing enormous foam Giant costumes!
- Scrambling their way through the inside of a gigantic chicken!
The Grand Finale of The Gauntlet comprised the King Richard III Royal Stakes. The winners of this headlong race to the finishing post were crowned as ultimate champions … but the real winners were the many worthy beneficiaries who benefitted from the funds raised.
As well as fielding its own team for The Gauntlet, Juice Creative was also proud to donate its time and expertise to the event. Juice designed and produced a wide range of promotional material, including adverts, programmes, banners and T-shirts. We also created the official The Gauntlet website.
Here’s what Juice director Nick Taylor had to say about The Gauntlet:
We were very proud to be a part of this wonderful local charity event, which has now raised an amazing £60,000. It’s great to see so many Leicestershire business pulling together like this to help the local community.
About The Lord’s Taverners in Leicestershire
The Leicestershire branch of The Lord’s Taverners has been in operation since 2011. Between 2013–2014, it raised over £120,000 for charities, via events including cricket days and X-Factor-style singing competitions.
With over thirty local business contributors, the Leicestershire branch of The Lord’s Taverners has funded major projects at centres including Birch Wood Area Special School in Melton Mowbray, as well as Ellesmere College and Warning Zone, both in Leicester.
Look inside the May 2015 edition of our regular Juice Creative Retail Report and you’ll find 75 pages of exclusive photos and insight exploring the latest retail trends. In the course of our research this month, we looked at 14 distinct categories, from Bakery to Dairy, Healthcare to Stationery. We also explored the seasonal aisles, and made sure we recorded anything else that captured our interest.
This latest retail report also includes our regular commentary column. This month, we’re revisiting the Great Supermarket Price War:
Nearly halfway into 2015, the focus on lower pricing looks set to stay as the multiples continue to compete with the discounters. This is no easy task. While 57% of shoppers are still using supermarkets for their main shop, 14% are now using discounters – a rise from 3% in the last four years alone. As for the recent performance of the big retailers … well, it hasn’t made for pretty reading!
The column goes on to analyse the latest price war strategies of the UK’s big grocery retailers, and offers speculation about what’s to come in the ongoing battle for retail supremacy.
To download the May 2015 edition of the Juice Creative Retail Report, visit our free subscription page. Here’s a small selection of its contents to whet your appetite:
The March 2015 edition of our regular Juice Creative Retail Report contains 60 pages of images and insight exploring the latest retail trends. Inside the retail report, you’ll find 13 categories, including Biscuits, Garden, Petcare and Rice, to mention just a few.
In our regular commentary column, we take a look at the latest packaging and signage trends:
More and more in-store we’re seeing some fantastic examples of the “finished article” being shown on POS and packaging. This makes for some really interesting and striking designs and is changing the landscape both on and off shelf.
To download our latest Retail Report, just visit our free subscription page. If you’d like a sneak preview, below is a brief extract from the March 2015 edition: