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The Drum Design Census 2014 – We’re Number One!

The Drum Design Census 2014 - Juice CreativeYes, it’s true. Juice Creative ranks Number 1 in the Client Poll* in The Drum Design Census 2014!

The Drum Design Census is published today as a special supplement to The Drum, the UK’s largest marketing website by unique views, PPA Magazine of the Year and Media Brand of the Year. The census ranks agencies based on three criteria: financial performance, client satisfaction and peer respect. Agencies are categorised according to size, and the resulting list of rankings has been billed as “the most comprehensive examination of the design industry in the UK”.

Appearing in the census is a tremendous achievement, and we at Juice congratulate everyone who made it on to the list. We’re particularly proud of our own achievements, of course … and they don’t stop at the Number 1 place! In our category, we rank:

  • Number 1 in the Client Poll
  • Number 6 in Peer Poll
  • Number 25 in the Financial Poll

These three scores are aggregated into an Elite table, comprising 20 businesses from all categories, and guess what?

Juice Creative ranks Number 3 on the overall Elite table!

The Drum Design Census 2014 EliteTo say we’re overjoyed is an understatement. We’re particularly pleased that we achieved our highest rank in the Client Poll, which relies entirely on feedback from the most important people to our business: our clients. The feedback is based on ratings given by clients across six key areas: branding; client service; design; creativity; strategic thinking; value for money.

To be recognised in this way is a true indicator that the work we do at Juice Creative continues to deliver real results for our clients and their businesses.

The Peer Poll is driven by an online survey on The Drum website, in which agencies are invited to vote for a shortlist of companies. The Financial Poll ranks agencies based on the following: UK design fee income for  the most recent financial year; UK design turnover for the most recent financial year; Fee income per member of design staff; Year-on-year design fee income growth; Year-on-year design turnover growth. The rankings are then averaged to provide the final positioning.

Here’s what Gordon Young, editor of The Drum, has to say about the census:

The Drum’s extensive Design Census will serve as a client guide to the dynamic design sector in the UK. It will prove one of the most comprehensive surveys of the UK design scene published to date.

*In the category for agencies with 10-19 staff