The category in which we won the award is “Shop in Shop”, and the prize-winning project is the launch of Oakley Prizm™, a range of snow goggles using a revolutionary lens technology designed to enhance contrast and visibility.
There were 219 entries in the POPAI awards this year – that’s the highest on record. 68 awards were handed out in total, over a total of 25 categories.
The POPAI Awards represent the best the retail marketing industry has to offer in all areas of in-store communication. With a revised format, this year’s awards will be judged by a distinguished panel of leading retail and brand experts. The POPAI Awards 2015 winners were announced on Thursday 3 September, in a special gala dinner at the Lancaster London Hotel.