It’s celebration time here at Juice Creative. We’re proud to announce that we’re among the winners in the POPAI Awards 2015.
The category in which we won the award is “Shop in Shop”, and the prize-winning project is the launch of Oakley Prizm™, a range of snow goggles using a revolutionary lens technology designed to enhance contrast and visibility.
There were 219 entries in the POPAI awards this year – that’s the highest on record. 68 awards were handed out in total, over a total of 25 categories.
The POPAI Awards represent the best the retail marketing industry has to offer in all areas of in-store communication. With a revised format, this year’s awards will be judged by a distinguished panel of leading retail and brand experts. The POPAI Awards 2015 winners were announced on Thursday 3 September, in a special gala dinner at the Lancaster London Hotel.
It’s hard work being creative. That’s why we like to let off steam once in a while. And what better way to do it than throwing ourselves into a paintball session?
Last week, two crack teams from Juice Creative went head to head in the wilds of Leicestershire. Camouflage gear was donned. Paint guns were toted. Friendly colleagues became mortal enemies as, for a couple of frantic hours, the boys and girls of Juice ran around the woods like mad things and shot the living daylights out of each other.
The photograph shows how the teams looked before the battle. We wanted to show you what they looked like afterwards. In the end, we decided against it.
It wasn’t a pretty sight.