Archive for March, 2015

Richard III Ledger Stone Revealed

King Richard II Ledger Stone DisplayThe remains of King Richard III are currently lying at Leicester Cathedral, in advance of his reburial on Thursday 26th March 2015. The skeleton of King Richard was unearthed in 2012, during the excavation of the medieval friary of the Grey Friars beneath a car park in Leicester city centre.

The story of this incredible discovery is told at Leicester’s King Richard III Visitor Centre, which is currently displaying a brand new exhibit created by Juice Creative: the famous Ledger Stone.

The Ledger Stone formerly lay in the chancel of Leicester Cathedral. However, the reburial of King Richard III means that the stone needed to be moved. As part of the relocation process, it is now on loan to the Visitor Centre.

Juice Creative took on the formidable task of designing, producing and installing the bespoke display in the space of just three weeks, ready for the reburial ceremony. The Ledger Stone display unit is manufactured from brushed stainless steel, and incorporates LED lighting and interpretive graphics.

Incorporating the Ledger Stone into the display was no easy task. The massive memorial stone weighs over 300kg, and it took a team of seven men to lift it into place.

King Richard’s coffin is now on public view at Leicester Cathedral. For the latest updates on events leading up to his final reinternment, follow the King Richard II Vistor Centre on Twitter.

Juice Retail Report – January 2015

Juice Retail Report - January 2015

The January 2015 edition of our regular Juice Creative Retail Report contains 88 pages of images and insight exploring the latest retail trends, including exclusive photographic research showing what’s been happening in-store. The retail report’s content is divided into 22 categories, including Cooking Sauces, Healthcare, Ready Meals and many more.

This month, we’ve also included a special section looking at the Price War currently being waged by the UK’s major grocery stores. As the report comments:

You have only to step into the car park of one of the Big Four retailers to see that the Price War is a massive focus for them. At the same time, they are all being squeezed by the march of the Discounters. What we are interested in is which retailers are doing a great job of communicating their price messages in-store. It will be really interesting to see how these campaigns evolve – and for how long they continue. We’ll be keeping our beady eye on each retailer’s business results, to see if there is any correlation between them and the activities we observe in-store.

To download our latest Retail Report, just visit our free subscription page. If you’d like a sneak preview, below is a brief extract from the January 2015 edition:

Sainsbury's Halloween aisle fins

This Tesco foyer display works well in their Price War campaign, hammering home the “branded cheaper” message.

Fox's Biscuits floor sticker

Very clever parasite unit for Tic Tac – the hooks are part of the base, and simply click out and connect to make it hang.

Daim display unit

We love the gorgeous design of this free-standing Vaseline unit – even if its base isn’t standing up to the rigours of Tesco!

Finalists in the RAR Awards 2015

RAR Awards 2015

We’re thrilled to be finalists in the RAR Awards 2015, in the Promotional Marketing category – one of the few combined categories within this year’s awards structure. That means we’ve been nominated against agencies of all shapes and sizes, some much larger than Juice Creative. It’s a privilege to find ourselves up against such stiff competition!

The RAR Awards nominations are unique in that they’re driven entirely by client feedback. Finalists and winners are selected using ratings and references from their clients. The criteria under scrutiny include creativity, effectiveness, strategic thinking, client service and more. The ratings cover services from advertising, design and direct marketing through to PR and events – the full range of marketing disciplines.

This is what makes the RAR Awards different from any other agency awards. An award from the RAR proves that an agency delivers outstanding results and the highest levels of client satisfaction.

The RAR Awards 2015 ceremony takes place on Wednesday 22nd April, at the London Marriott Hotel, Grosvenor Square W1K 6JP. There’s a drinks reception at 6:45pm, followed by a three-course meal and after-dinner address from a guest speaker. Following that, the awards themselves will be presented.

We hope to see you there!