Archive for October, 2014

Juice Retail Report – Summer 2014

Juice Retail Reports are like buses. You spend ages waiting for one, and then three come along at once! Downloading these monthly in-store surveys couldn’t be simpler. Just visit our subscription page and sign up – it’s free!

Juice Retail Report - July 2014July 2014

Our July 2014 Retail Report is another big summer issue, containing 102 pages that are just brimming with the latest in-store innovations.

As you’d expect at this sunny time of year, the seasonal aisles have been dazzling customers with a host of holiday promotions. What’s more, there are still plenty of World Cup and Ramadan displays still in evidence, so whichever way you look there’s something exciting to see.

Retailers visited: Asda, Boots, Sainsburys, Morrisons, Tesco, The Co-op, Pets at Home, Woodlands Garden Centre, Wilkinsons, WHSmith and various other high street locations.

Juice Retail Report - August 2014

August 2014

Our August 2014 Retail Report is a special international edition. Our intrepid reporters took to the air to bring you photos and commentary of what’s cool on the continent and beyond.

Their exclusive dossier is more compact than our usual reports, but it still runs to an impressive 62 pages.

Retailers visited: Géant Casino, E LeClerc, Carrefour and other smaller stores in France and USA.

Juice Retail Report - September 2014September 2014

We’re back to our regular UK format with the September 2014 Retail Report, which boasts a whopping 125 pages. There’s the usual analysis of in-store merchandising and display, including scoops on the first Halloween and Christmas promotions that are gradually appearing in the retail environment.

In this edition, you’ll also find our new “We’ve Noticed” column, in which we comment on a noteworthy trend we’ve spotted in-store. What did we spot this month? You’ll have to download the report to find out!

Retailers visited: Asda, Sainsburys, Morrisons, Tesco, The Co-op, Pets at Home, Wilkinsons, Poundland, Poundworld, Toys R Us, Staples, Aldi, Londis, Nisa, Costcutter, The Range and various other high street locations.

Don’t forget, to download any of the Retail Reports, just visit our free subscription page. If you want a sneak preview, here’s a brief extract from the July 2014 edition:

Tesco - Luggage Standee

This standee caught our eye in Tesco, with its stunning departure board header and luggage carousel base …

Wilkinson - Play-Doh Dumpbin

Sometimes simple is best, a theory proved by this beautifully executed dump bin in Wilkinsons …

Sainsbury's - Hooch Secondary Packaging

We love this seccondary packaging for Hooch, as seen in Sainsbury’s – it works really hard on shelf …

The Juice Robot Band

The centrepiece of the Juice Creative meeting room is a giant chalkboard wall. The wall is great for brainstorming ideas – just grab a white pen and start scribbling! It’s also the perfect canvas for members of our design department to cut loose and express their creativity.

Every so often, we like to refresh the wall’s special graphic frame. This time around, it was Tom’s turn to splash on the liquid chalk. Tom created a robot band performing a medley of anniverary hits beneath a banner that reads “Celebrating 10 Years” – well, it is our anniversary, after all.

Check out this time-lapse video showing the step-by-step creation of the Juice Creative Robot Band!

Juice Wins POPAI Awards

We’re immensely proud to have won two awards in this year’s POPAI UK & Ireland Awards. We received the awards last night at the prestigious 2014 POPAI UK & Ireland Awards ceremony, which was held at The Tower, St Katharine’s Way, London, and hosted by Marcus Brigstocke. Both awards were presented in the Grocery & General Merchandise category, for work done by Juice Creative on two national in-store campaigns.

Here are the details of the winning projects:

Pedigree Donation Bin

Grocery & General Merchandise – Permanent Display

Our award-winning project in the Grocery & General Merchandise – Permanent Display category was this dog food donation bin, which we created for Mars Petcare UK as part of the Pedigree “Feeding Brighter Futures” Campaign.

The target environment for the bin was the major multiples – Tesco, Morrisons, The Range, The Co-op.

Over 800 MDF Pedigree donation bins were sited, and reports from the trade continue to confirm how effective they are as means to engage with customers.

Whiskas WWF CampaignGrocery & General Merchandise – Temporary Display

Our award-winning project in the Grocery & General Merchandise – Temporary Display category was this massive in-store campaign for Whiskas and WWF, which we created for Mars Petcare UK.

Whiskas asked Juice to develop the campaign to support their WWF-partnered on-pack promotion. We developed our creative treatment across multiple formats and channels, then rolled it out nationwide.

The campaing was a tremendous success, with in-store KPIs not only met but doubled – and in some cases quadrupled. It was also showcased as “best practice” in the Waitrose Brand Guidelines.

About POPAI UK & Ireland

POPAI UK & Ireland is a not-for-profit trade association dedicated to the point-of-purchase industry and shopper marketing. The association conducts research and organises conferences, industry awards, seminars and best practice programmes. Its membership includes retailers, brands, manufacturers and agencies. Worldwide, POPAI boasts over 1,400 members across 45 countries.

Juice Helps Create New Woodland

Juice Creative Carbon Capture certificate

We’re extremely proud of our latest Woodland Carbon certificate, which certifies that Juice Creative has created 19.32m2 of new native woodland in the UK, to remove 773 kg of carbon dioxide. And that’s just during the summer.

As members of the award-winning Woodland Carbon scheme, we’re committed to looking after the environment. Everything we print conforms to the UK Government’s 2011 Woodland Carbon Code. This reduces our impact on the environment, mitigates our carbon emissions and provides the Woodland Trust with funds to plant new woodland.

Burton’s Fish’n’Chips Triumph

Burton's Fish'n'Chips Share BagCongratulation to Burton’s Biscuits, who have just won a prestigious Product Launch of the Year award in the 2014 Retail Industry Awards.

The award – in the “crisps and snacks” category – was snapped up by Burton’s Fish’n’Chips. Prior to the launch, the baked snack biscuits were voted the number one retro snack the nation wanted to see brought back.

According to Burton’s Biscuits:

Originally from the 80’s, Burton’s Fish’n’Chips are a tasty fish and chip shaped snack with an eye watering flavour hit of salt and vinegar. Available in packs for on the go and packs for sharing, they’re great anywhere.

Juice Creative played a pivotal role in the relaunch of these nostalgic nibbles. Our first task was to design a range of trade communications, including a set of cheeky “takeaway” sales presenters.

Once we’d engaged the buyers, we created a suite of mouth-watering in-store promotion and display items – including posters, shelf barkers, free standing display units, and even a set of funky “chip-cone” dump bins – all designed to catch the eye and shout out the irresistible message: “They’re Back!”

2014 Retail Industry Awards

The Retail Industry Awards present themselves as the “Oscars” of the grocery industry, rewarding retailers of all sizes from small independent grocers to large retail chains. This year’s awards ceremony took place on Saturday 25 September at the Grosvenor House Hotel, Park Lane, London.

The Product Launch of the Year awards recognise products that are available to the independent/convenience sector. There are eleven categories: alcohol, chilled and frozen, confectionery, crisps and snacks, grocery, health and beauty, household, newspapers and magazines, non-food, soft drinks, and tobacco. The crisps and snacks category includes crisps, corn snacks, rice snacks, nuts and cereal bars.