Archive for June, 2014

Juice Retail Report – April 2014

Juice Creative Retail Report - April 2014

 

It’s time to clear a space on your desk. The April 2014 edition of the Juice Retail Report is officially here!

This latest edition of our monthly survey is a round-up of everything that’s trending in the competitive in-store environment. Over the past weeks, members of our research team have been busily gathering information on eighteen different categories ranging from Bakery and Batteries to Petcare, Toys and beyond.

The result is a 61-page retail report packed with exclusive in-store photos and commentary. As always, we’ve had a great time compiling it … and we hope you enjoy reading it just as much.

You can sign up for your copy of the Juice Retail Report right now at our free subscription page. To whet your appetite, here’s a brief extract:

Fantastic pet treats unit in Wilkinson

We’re impressed by this fantastic pet treats unit in Wilkinson. Neat construction and bright colours make it a POS winner …

Asda do a great job of bringing the seasonal aisle to life with this massive floor sticker

Asda’s doing a great job of bringing the seasonal aisle to life! This massive floor sticker really defines the area …

This giant Energizer battery unit looks great from all angles

We love this giant Energizer battery unit in Asda. Cladded and die-cut, it looks great from all angles …

Whiskas-WWF Campaign Wins IPM Awards

IPM Silver Award - Whiskas WWF Campaign - Juice CreativeJuice Creative is proud to have picked up not one but two IPM Silver Awards, in an annual ceremony held by the Institute of Promotional Marketing.

The awards were won by Mars Petcare for “Help Protect a Tiger”, a massive in-store campaign run by Whiskas in partnership with the World Wildlife Fund. The creative work was delivered by Juice. Against stiff competition, the campaign won Silver status not only in the Household and Petcare category, but also in the category for Charity Partnership Marketing.

Whiskas WWF in-store posterWhiskas asked Juice to develop the campaign to support their WWF-partnered on-pack promotion. One of the key requirements was to make an instant emotional connection with the consumer. To achieve this, we made the creative decision to replace the adult tiger from the Whiskas pack with an appealing tiger cub.

We developed our creative treatment for multiple formats and channels, then rolled it out nationwide. It was a great success, with in-store KPIs not only met but doubled – and in some cases quadrupled. The campaign was also showcased as “best practice” in the Waitrose Brand Guidelines.

About the Awards

According to the IPM website, “The IPM Awards have been running for 40 years, and recognise creativity and effectiveness in promotional marketing campaigns. In 2014, there were 32 separate main categories, covering client industry sectors, media channels, objectives and techniques, plus five special categories.”

Here’s what Richard Pink, IPM’s Head of Awards, had to say about this year’s ceremony, which took place on 10th June at the London Hilton, Park Lane:

The evening was a great success, with more than 500 people thronging the ballroom at the London Hilton to celebrate the best of the best in promotional marketing – and also to raise money and awareness for the IPM’s chosen good cause, education charity CoppaFeel!

Whiskas WWF in-store